We are a U.S.-based marketing agency seeking a strategic, detail-oriented Brand Manager to manage and grow our internal brands.
This is a full-time, remote position for candidates who can work 6:00 PM – 3:00 AM IST and communicate in excellent English, both written and spoken.
Role Overview:
The Brand Manager – Internal Brands is responsible for owning the strategy, positioning, and day-to-day management of our agency’s internal brands.
This role is not client-facing; instead, you will work with internal stakeholders to ensure each brand is clearly defined, consistently represented across all touchpoints, and supported with the right campaigns, content, and messaging.
Key Responsibilities
- Own the brand strategy, positioning, and messaging for assigned internal brands,
ensuring clarity and differentiation.
- Develop and maintain brand guidelines and ensure consistent application across all
channels (website, social media, email, collateral, internal documents).
- Partner with internal teams (leadership, marketing, creative, operations) to understand
business goals and translate them into brand and campaign plans.
- Brief and collaborate with creative, content, and performance teams on campaigns,
launches, and ongoing initiatives for internal brands.
- Review and approve brand-related assets (copy, design, campaigns) to ensure they are
on-strategy and on-brand.
- Monitor performance of brand initiatives (awareness, engagement, lead generation, etc.)
and share clear, actionable insights with leadership.
- Maintain calendars for brand activities, launches, and key milestones to keep internal
teams aligned and informed.
- Document brand decisions, messaging frameworks, and campaign results to build a
clear, accessible brand history and knowledge base.
- Identify opportunities to strengthen brand positioning, improve consistency, and better
differentiate internal brands in the market.
- Support internal communication around brand initiatives so teams understand the “why,” “what,” and “how” behind each effort.
Required Qualifications
- Experience in brand management, marketing strategy, or a similar role (agency,
multi-brand, or marketing/PR/advertising environment preferred).
- Strong understanding of brand positioning, messaging, and how brand translates into
marketing and creative execution.
- Excellent written English skills; able to create and review clear, compelling brand copy
and guidelines.
- Strong communication skills for working with internal stakeholders (leadership,
marketing, operations) and aligning multiple teams.
- High level of organization and attention to detail, especially with brand assets,
guidelines, calendars, and documentation.
- Ability to manage multiple brands and initiatives at the same time while maintaining
strategic clarity.
- Comfortable working in a remote environment and collaborating across time zones.
Work Requirements
- Remote position; you must be able to reliably work 8:30 AM – 5:30 PM Eastern Time
(aligned with our New Jersey office).
- Reliable high-speed internet connection and professional remote work setup required.
- Not a client-facing role, but you must be comfortable in video meetings with camera on for internal collaboration.
Preferred Qualifications:
- Experience managing or supporting internal brands within an agency or multi-brand
company.
- Familiarity with marketing and collaboration tools (e.g., Asana, ClickUp, Trello, HubSpot,
Slack, Google Drive, Microsoft 365).
- Experience working closely with creative teams, copywriters, and performance marketers.
- Comfort synthesizing feedback from multiple stakeholders into clear brand decisions and direction.
Success Profile:
This role is ideal for someone who:
- Thinks strategically about brands and enjoys defining how they show up in the world.
- Is meticulous about consistency and details but can also zoom out to the bigger picture.
- Communicates clearly and diplomatically with internal teams, even when pushing for brand standards.
- Can juggle multiple internal brands and initiatives while keeping each one distinct and on-strategy.
Work Location: Remote
