Job Description
Position: Business Development Executive (BDE)
Reporting To: Business Development Manager / Centre Head / Management
Location: Calicut
Job Summary
The Business Development Executive (BDE) is responsible for generating student admissions by identifying potential leads, developing relationships with schools, colleges, educational consultants, and corporate organizations, and promoting the institution's courses and services. The BDE will play a key role in achieving admission targets through field marketing, lead generation, counselling support, and business networking.
Key Responsibilities
Business Development
- Generate new student leads through schools, colleges, educational institutions, tuition centres, and corporate organizations.
- Identify and develop new business opportunities to increase admissions.
- Build and maintain strong relationships with principals, teachers, educational consultants, and corporate HR departments.
- Conduct regular field visits to educational institutions and organizations.
- Develop partnerships that contribute to student admissions and brand visibility.
Marketing & Promotion
- Organize seminars, career guidance programs, workshops, education fairs, and promotional events.
- Represent the institution at exhibitions, career fairs, and public events.
- Distribute brochures and promotional materials in assigned territories.
- Coordinate with the marketing team for campaigns and lead generation activities.
Admission Support
- Assist the admissions and counselling team in converting enquiries into admissions.
- Guide prospective students and parents regarding courses, eligibility, career opportunities, fee structure, and admission procedures.
- Follow up with prospective students until the admission process is completed.
Lead Management
- Maintain an updated database of all enquiries and prospects.
- Ensure timely follow-up through calls, WhatsApp, email, and personal visits.
- Update CRM or lead management systems regularly.
- Prepare daily, weekly, and monthly lead conversion reports.
Market Research
- Monitor competitor activities, course offerings, fee structures, and promotional strategies.
- Identify new market opportunities and recommend business growth initiatives.
- Collect market intelligence to improve admissions strategies.
Target Achievement
- Achieve monthly, quarterly, and annual admission targets assigned by the management.
- Meet business development KPIs related to lead generation, conversions, partnerships, and revenue.
- Ensure high-quality customer service throughout the admission process.
Key Performance Indicators (KPIs)
- Monthly admission targets achieved.
- Number of new leads generated.
- Lead-to-admission conversion ratio.
- Number of institutional visits completed.
- Number of seminars, workshops, and promotional events conducted.
- Number of new partnerships established.
- Daily activity and reporting compliance.
- Student and parent satisfaction levels.
Qualifications
- Bachelor's Degree in Business Administration, Marketing, Commerce, or any relevant discipline.
- MBA.
Experience
- 2–5+years of experience in Business Development, Sales, Marketing, Admissions, or Educational Consulting.
- Fresh graduates with excellent communication and marketing skills may also be considered.
Skills Required
- Excellent communication and interpersonal skills.
- Strong presentation and negotiation skills.
- Sales and business development aptitude.
- Ability to build professional relationships.
- Good networking and public speaking skills.
- Target-oriented and self-motivated.
- Knowledge of MS Office and CRM software.
- Willingness to travel extensively.
Working Hours
- Monday to Saturday.
- As per company working hours.
- Additional hours may be required during admission campaigns, seminars, exhibitions, or events.
Performance Expectations
- Maintain professionalism while representing the institution.
- Ensure timely submission of reports and updates.
- Adhere to company policies and ethical business practices.
- Maintain confidentiality of institutional and student information.
- Work collaboratively with the admissions, marketing, and academic teams to achieve organizational goals.
Pay: ₹12,500.00 - ₹25,000.00 per month
Work Location: In person
