Job Title: Influencer Collaboration Executive
Location: Tamil Nadu (or Company Location)
Department: Marketing / Social Media
Employment Type: Full-Time
About the Company
We are one of India's leading manufacturers of hygiene products, creating plant-based, eco-friendly personal care solutions. Our products are manufactured in certified facilities and have received multiple national and state awards for quality and innovation. With a growing team of 55+ employees, we foster a supportive, ethical, and performance-driven work culture that encourages creativity, collaboration, and continuous learning. Our commitment to innovation, sustainability, and customer well-being provides employees with the opportunity to make a meaningful impact while growing professionally.
Job Summary
We are seeking a dynamic and creative Influencer Collaboration Executive to build and manage relationships with influencers, content creators, and brand ambassadors. The ideal candidate will identify suitable influencers, negotiate collaborations, coordinate campaign execution, monitor performance, and help increase brand awareness and engagement across social media platforms.
Key Responsibilities
- Identify and research relevant influencers across Instagram, YouTube, Facebook, LinkedIn, and other social media platforms.
- Build and maintain strong relationships with influencers, creators, agencies, and brand ambassadors.
- Reach out to influencers through email, DM, and other communication channels.
- Negotiate collaboration terms, deliverables, timelines, and budgets.
- Coordinate influencer campaigns from planning to execution.
- Ensure influencers create high-quality content aligned with brand guidelines.
- Track campaign performance, engagement, reach, and ROI.
- Maintain an influencer database with contact details, pricing, and performance history.
- Coordinate product shipments and campaign schedules.
- Monitor industry trends, competitor campaigns, and emerging creators.
- Work closely with the Content, Design, Sales, and Marketing teams for campaign success.
- Prepare weekly and monthly campaign performance reports.
- Ensure timely completion of influencer deliverables and approvals.
- Handle campaign documentation, contracts, and invoices where applicable.
Required Skills
- Strong communication and negotiation skills.
- Excellent relationship-building abilities.
- Good understanding of Instagram, YouTube, Facebook, and emerging social media platforms.
- Knowledge of influencer marketing trends and creator economy.
- Ability to analyse campaign performance metrics.
- Strong organisational and multitasking skills.
- Creative thinking with attention to detail.
- Proficiency in Microsoft Excel, Google Sheets, and PowerPoint.
- Basic understanding of digital marketing and branding.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Freshers with excellent communication skills are welcome to apply.
- 1–3 years of experience in influencer marketing, social media marketing, PR, or digital marketing is preferred.
Preferred Qualities
- Passion for social media and digital content.
- Strong networking skills.
- Self-motivated and proactive.
- Ability to work in a fast-paced environment.
- Good presentation and reporting skills.
- Problem-solving and decision-making abilities.
Key Performance Indicators (KPIs)
- Number of influencer collaborations completed.
- Campaign completion within timelines.
- Engagement rate generated through influencer campaigns.
- Reach and impressions achieved.
- Content approval turnaround time.
- Influencer response and conversion rate.
- ROI of influencer campaigns.
- Cost per collaboration.
- Repeat collaborations with high-performing influencers.
- Monthly campaign success rate.
What We Offer
- Opportunity to work with one of India's leading eco-friendly hygiene brands.
- Exposure to high-impact influencer and brand campaigns.
- Professional growth and continuous learning opportunities.
- Collaborative and performance-driven work environment.
- Career advancement based on performance.
- Competitive salary and incentives based on achievements.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
