Marketing Manager
Department
Marketing & Business Development
Location
Guardian Hospital, Ambala Cantt
Reporting To
Hospital Management / COO
Job Summary
We are looking for an energetic and result-oriented Marketing Manager to lead the hospital's marketing, public relations, community outreach and business development activities. The candidate will be responsible for increasing hospital visibility, developing relationships with the public and local organizations, organizing promotional health camps, and generating new patient referrals and business opportunities.
Key Responsibilities
- Develop and implement marketing strategies to promote hospital services, specialties, doctors and healthcare facilities.
- Handle public dealing and community relations professionally and maintain a positive image of the hospital.
- Develop and maintain strong relationships with local communities, corporates, schools, colleges, NGOs, associations, factories and other organizations.
- Plan, coordinate and organize health check-up camps, awareness camps, screening camps and promotional camps for hospital promotion.
- Identify suitable locations and organizations for conducting health camps and coordinate all arrangements.
- Promote hospital services through community outreach programs, awareness activities and local promotional campaigns.
- Coordinate with doctors and hospital departments for health camps, awareness programs and other marketing activities.
- Generate patient referrals through effective networking and professional relationships.
- Visit corporate offices, institutions, organizations and local establishments to develop new business opportunities.
- Maintain regular contact with existing referral sources and develop new referral networks.
- Promote hospital packages, health check-up programs, specialties and other healthcare services.
- Collect and analyze market information regarding competitors, healthcare services and local patient requirements.
- Coordinate with the hospital's reception, billing, nursing, doctors and administration teams to ensure smooth handling of referred patients.
- Follow up with patients and referral sources to maintain professional relationships and improve patient conversion.
- Represent the hospital at public events, community programs, medical camps and promotional activities.
- Prepare daily/weekly/monthly reports regarding visits, camps, referrals, leads and marketing activities.
- Maintain proper records of corporate contacts, referral sources, camp participants and marketing leads.
- Coordinate with the digital/creative team for promotional material, social media campaigns, banners, pamphlets and other marketing content.
- Ensure all promotional activities are conducted professionally and in accordance with hospital policies.
- Achieve assigned marketing, referral and business development targets.
- Perform any other marketing or business development responsibilities assigned by the management.
Job Specifications
Education:
- Graduate in Marketing, Business Administration, Healthcare Management or a related field.
- MBA/PGDM in Marketing or Healthcare Management will be preferred.
Experience:
- Minimum 2–5 years of experience in hospital marketing, healthcare marketing, business development or a related field.
- Experience in organizing health camps and community outreach programs will be preferred.
- Candidates with strong local market knowledge and public relations experience will be preferred.
Key Skills
- Public Dealing & Communication
- Hospital Marketing
- Business Development
- Health Camp Planning & Coordination
- Community Outreach
- Corporate & Institutional Relations
- Patient Referral Generation
- Networking & Relationship Management
- Team Coordination
- Negotiation & Presentation Skills
- Market Analysis
- Target Achievement
- Reporting & Documentation
Accountable For
- Hospital Marketing & Promotion
- Public and Community Relations
- Health Camps and Promotional Camps
- Corporate and Institutional Tie-ups
- Referral Network Development
- Patient Lead Generation
- Marketing Visits and Activities
- Achievement of Assigned Marketing Targets
- Hospital Brand Image and Visibility
Key Performance Areas (KPIs)
- Number of health camps organized
- Patient footfall generated through marketing activities
- New referral sources developed
- Corporate/institutional tie-ups
- Patient referrals and conversions
- Community outreach activities
- Achievement of monthly marketing targets
- Growth in hospital visibility and local market presence
- Quality of public and referral-source relationships
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
