Brand & Content Lead
Job Type: Full-Time
Experience: 5+ years
Work Arrangement: Remote India
Industry: Intellectual Property / Legal / Professional Services
Function: Brand Strategy, Content Strategy, Editorial, LinkedIn
About the Role
We are looking for an experienced Brand & Content Lead to strengthen our brand voice, editorial direction, and professional presence across digital channels, with a strong focus on LinkedIn and thought leadership.
This is a senior, hands-on strategic role for someone who understands how to turn business expertise into clear, credible, and engaging content.
You will work closely with company leadership and an existing marketing team that includes content, SEO, and social media resources. Rather than producing all content independently, you will define the direction, standards, and systems that enable the internal team to consistently create high-quality, on-brand content.
The role is full-time and remote, with collaboration across India-based and global stakeholders.
Key Responsibilities
- Define and develop the company’s brand voice, tone of voice, and messaging framework.
- Establish clear messaging pillars and core brand narratives.
- Create practical brand and editorial guidelines for the internal marketing team.
- Develop and lead a LinkedIn-focused content strategy and editorial calendar.
- Identify relevant topics and content opportunities for professional and B2B audiences.
- Review, refine, and elevate content produced by internal writers and marketing team members.
- Ensure consistency in messaging, tone, quality, and positioning across all content.
- Guide the content writer, SEO specialist, and social media team on editorial direction.
- Build systems to convert leadership and subject-matter expertise into thought leadership content.
- Work with senior professionals to extract insights, opinions, and industry perspectives for content.
- Transform interviews, discussions, and technical expertise into clear, authoritative content.
- Train and coach internal team members to independently maintain brand voice and quality standards.
- Provide strategic input on key campaigns, flagship content, and high-visibility communications.
- Ensure organic content aligns with broader SEO, paid media, CRM, and marketing objectives.
- Monitor content performance and continuously refine strategy based on insights.
Requirements
- 5+ years of experience in brand strategy, content strategy, editorial leadership, content marketing, or a related field.
- Strong experience defining and managing brand voice and messaging systems.
- Excellent editorial judgment with the ability to review and improve content created by others.
- Proven experience developing content strategies for LinkedIn and professional audiences.
- Ability to translate complex or technical subjects into clear, credible content.
- Experience working with founders, executives, or subject-matter experts on content creation.
- Strong understanding of B2B content marketing and thought leadership.
- Experience managing editorial calendars and content workflows.
- Excellent written and verbal English communication skills.
- Comfortable working independently in a remote, cross-functional team environment.
Preferred Qualifications
Experience in one or more of the following areas is a plus:
- Legal services
- Intellectual property
- Professional services
- Consulting
- B2B organizations
- Executive or corporate thought leadership
- GCC or Middle East markets
- International or multi-market brands
Experience using AI-assisted content tools while maintaining strong editorial quality and brand consistency is also preferred.
What You Will Build
In the initial phase, you will help establish:
- Brand tone-of-voice guidelines
- Messaging pillars and core narratives
- Editorial and content guidelines
- LinkedIn content strategy and framework
- Editorial calendar and topic system
- Thought leadership process for leadership team
- Content quality and review standards
- Internal team training and enablement system
After the foundation is set, the role will continue as an ongoing strategic leadership function.
Pay: ₹1,000,000.00 - ₹1,500,000.00 per year
Work Location: Remote
