Marketing Head – BRIO TV (TV | OTT | Digital)
Location: Chennai, India
Employment Type: Full-Time
Experience: 8+ years in Media, OTT, and Digital Marketing
About BRIO TV:
BRIO TV is India’s first exclusive Women’s General Entertainment Channel, set to redefine content for women across Television, OTT, and Digital Platforms. Our diverse content lineup includes drama, reality shows, lifestyle, talk shows, and inspirational narratives, designed to engage and empower women of all ages.
As we expand into OTT and digital streaming, we are seeking a strategic and dynamic Marketing Head to lead our brand across multiple platforms, drive audience engagement, and position BRIO TV as the go-to entertainment destination for women.
Key Responsibilities:
- Develop and execute a 360-degree marketing strategy for BRIO TV’s TV, OTT, and Digital platforms.
- Build a strong brand identity and positioning to differentiate BRIO TV in the competitive entertainment landscape.
- Drive audience growth through multi-platform promotional campaigns, including traditional, digital, social media, influencer marketing, and performance-driven advertising.
- Lead OTT-specific marketing initiatives, including user acquisition, engagement, and retention strategies.
- Manage public relations (PR), corporate communication, and media outreach to enhance brand visibility.
- Collaborate with content, production, and sales teams to maximize audience engagement and monetization opportunities.
- Optimize SEO, social media, and programmatic advertising to drive organic and paid viewership growth.
- Oversee app marketing strategies to drive downloads, subscriptions, and user engagement on the OTT platform.
- Leverage data analytics, audience insights, and TRP ratings to refine marketing strategies.
- Plan and execute events, sponsorships, partnerships, and community-driven initiatives.
- Manage marketing budgets effectively to ensure maximum ROI.
Key Requirements:
- 8+ years of experience in media, entertainment, OTT, or digital marketing.
- Expertise in brand building, content marketing, and multi-platform promotions.
- Proven experience in launching and scaling TV channels, OTT platforms, or digital content brands.
- Strong understanding of TV audience ratings (TRP), digital analytics, and OTT performance metrics.
- Experience in growth marketing, social media strategies, and influencer collaborations.
- Ability to lead cross-functional teams, agencies, and media partnerships.
- Passion for women-centric content and audience engagement.
Why Join BRIO TV?
- Be part of India’s first exclusive Women’s General Entertainment Channel across TV, OTT, and Digital.
- Work in a fast-growing, innovative media environment shaping the future of entertainment.
- Lead impactful marketing strategies that engage and empower millions of women.
Apply Now! If you are passionate about media marketing, OTT growth, and digital storytelling, send your CV to [email protected]
Job Type: Full-time
Pay: ₹25,000.00 - ₹60,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Paid sick time
Education:
Experience:
- total work: 1 year (Preferred)
- Campaign Management: 1 year (Preferred)
- Sales: 1 year (Preferred)
- Management: 1 year (Preferred)
Work Location: In person
