Website & SEO
- Manage and regularly update the company website.
- Create and optimise university, country, course, scholarship, and landing pages.
- Improve website SEO, rankings, and organic traffic.
- Conduct keyword research based on student search trends.
- Manage on-page and basic technical SEO.
- Monitor website performance and identify areas for improvement.
- Work with Google Search Console and Google Analytics.
- Improve landing page conversion rates.
Paid Lead Generation
- Plan, launch, and optimise Google Ads campaigns.
- Manage Meta Ads across Facebook and Instagram.
- Generate qualified study abroad student leads within the assigned marketing budget.
- Monitor Cost Per Lead (CPL), lead quality, and campaign conversions.
- Conduct A/B testing of advertisements, creatives, audiences, and landing pages.
- Manage remarketing and retargeting campaigns.
- Reduce marketing costs while improving lead quality.
Organic Marketing & Social Media
- Develop organic growth strategies for Instagram, Facebook, LinkedIn, and YouTube.
- Plan content calendars based on study abroad trends and student interests.
- Coordinate social media posts, reels, and educational content.
- Increase genuine followers, engagement, and organic enquiries.
- Identify trending study abroad topics and create timely campaigns.
- Promote companys' university and school partnership activities digitally.
Creative Design – Added Advantage
- Basic to intermediate knowledge of Canva, CorelDRAW, or similar graphic design tools will be an added advantage.
- Ability to create professional social media posts, posters, banners, ad creatives, and other marketing materials.
- Lead Generation & Analytics
- Track leads generated from each marketing channel.
- Coordinate with the counselling team to understand lead quality and conversion.
- Analyse campaign-to-enrolment performance.
- Maintain marketing reports and dashboards.
- Present weekly and monthly performance reports to management.
- Recommend strategies based on data and campaign results.
Required Skills
- Google Ads and Meta Ads campaign management.
- SEO, keyword research, and content optimisation.
- Google Analytics 4 (GA4) and Google Search Console.
- Website and landing page management.
- WordPress knowledge is preferred.
- Social media marketing and content strategy.
- Lead generation and performance marketing.
- Strong analytical, reporting, and data interpretation skills.
- Basic understanding of CRM and lead tracking.
- Proven experience in executing market-tested digital marketing strategies that consistently generate qualified leads and improve ROI.
- Ability to identify market trends, analyse competitor strategies, and implement proven growth tactics to increase enquiries and conversions.
- Hands-on experience with A/B testing, conversion rate optimisation (CRO), and performance marketing best practices.
- Strong understanding of the Indian education and study abroad digital marketing landscape will be an added advantage.
- Candidates should be able to demonstrate market-proven campaign performance, including advertising budgets managed, Cost Per Lead (CPL), Return on Ad Spend (ROAS), conversion rates, and qualified student leads generated.
Experience:
- Ad Campaings: 1 year (Preferred)
- Google Analytics: 1 year (Preferred)
- SEO: 1 year (Preferred)
Work Location: In person
