Job Title: Digital Marketing Executive / Specialist – Real Estate
Location: Viman Nagar, Pune
Salary: ₹30,000 – ₹50,000 per month
Experience: 2–5 Years
Employment Type: Full-Time
About the Role
We are seeking a creative and result-oriented Digital Marketing Executive / Specialist to drive brand awareness, lead generation, and online engagement for our real estate business. The ideal candidate should have experience in creating digital campaigns, designing promotional content, and generating quality leads through various online channels.
Key Responsibilities
- Plan and execute digital marketing campaigns to promote residential and commercial real estate projects.
- Create engaging content, flyers, creatives, banners, and promotional materials for online and offline marketing.
- Develop and manage social media content across Facebook, Instagram, LinkedIn, YouTube, and other platforms.
- Create and optimize paid advertising campaigns on Meta Ads, Google Ads, and other digital channels.
- Handle ad posting, campaign monitoring, and performance analysis to maximize ROI.
- Generate quality leads through digital marketing initiatives and ensure effective lead nurturing.
- Drive audience engagement and increase brand visibility through innovative content strategies.
- Manage company branding and promotional activities across digital platforms.
- Coordinate with sales teams to align marketing campaigns with business objectives.
- Monitor website traffic, campaign performance, and social media analytics, and prepare regular reports.
- Stay updated with industry trends, digital tools, and competitor activities.
Desired Skills & Qualifications
- 2–5 years of experience in Digital Marketing, preferably in the Real Estate industry.
- Hands-on experience with Meta Ads Manager, Google Ads, SEO, and social media marketing.
- Proficiency in Canva, Photoshop, or similar design tools for creating flyers and creatives.
- Strong content writing and content creation skills.
- Experience in lead generation and campaign optimization.
- Good understanding of audience targeting, engagement strategies, and brand promotion.
- Knowledge of video editing tools and reel creation will be an added advantage.
- Excellent communication and analytical skills.
Preferred Candidate Profile
- Experience in real estate marketing is highly preferred.
- Creative mindset with a strong understanding of digital trends.
- Ability to work independently and manage multiple campaigns simultaneously.
- Result-oriented with a focus on generating quality leads and enhancing brand presence.
Pay: ₹30,000.00 - ₹60,000.00 per month
Work Location: In person
