Job Description:
Job Title: Social Media Manager
Department: Digital Marketing / Social Media
Location: Lucknow, Uttar Pradesh
Employment Type: Full-Time
Experience: 2–5 years
About the Role
We are looking for a creative, strategic, and results-oriented Social Media Manager to join our Lucknow branch and manage the social media presence of our company and clients.
The ideal candidate should have a strong understanding of social media platforms, content strategy, audience engagement, and digital marketing trends. You will be responsible for developing and executing social media strategies that increase brand awareness, engagement, website traffic, leads, and overall business growth.
The candidate should be comfortable working closely with content writers, graphic designers, SEO specialists, video creators, and the sales team to develop engaging and performance-driven campaigns.
Key Responsibilities
- Develop and implement social media strategies aligned with business and marketing objectives.
- Manage and maintain social media profiles across platforms such as Instagram, Facebook, LinkedIn, YouTube, X, and other relevant platforms.
- Create and manage monthly content calendars for the company and clients.
- Coordinate with content writers and designers to produce engaging posts, creatives, reels, videos, carousels, stories, and other social media content.
- Write or review compelling captions, headlines, CTAs, hashtags, and social media copy.
- Stay updated with social media trends, algorithm changes, viral content formats, and emerging platforms.
- Monitor comments, messages, mentions, and community interactions and ensure timely responses.
- Build and grow online communities and improve audience engagement.
- Develop campaigns to increase followers, engagement, website traffic, leads, and conversions.
- Coordinate with the paid media team for social media advertising campaigns when required.
- Analyze social media performance using platform insights and analytics tools.
- Prepare weekly/monthly social media performance reports and provide actionable recommendations.
- Conduct competitor and market research to identify content opportunities and trends.
- Collaborate with the SEO team to align social media content with broader digital marketing and SEO strategies.
- Assist in developing influencer marketing, collaboration, and promotional campaigns.
- Coordinate social media activities for local marketing initiatives in the Lucknow market.
- Ensure consistency in brand voice, messaging, visual identity, and communication across platforms.
- Manage multiple client accounts and ensure timely delivery of social media activities.
- Proven experience managing social media accounts for brands or businesses.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other major social platforms.
- Excellent content writing and copywriting skills.
- Good understanding of social media analytics and performance metrics.
- Knowledge of social media scheduling and management tools.
- Basic understanding of SEO and digital marketing will be an advantage.
- Experience with Canva or similar design tools is preferred.
Key Performance Indicators (KPIs)
The performance of the Social Media Manager will be evaluated based on:
- Growth in followers and relevant audience.
- Engagement rate and overall audience interaction.
- Reach and impressions.
- Website traffic generated through social media.
- Leads and conversions generated through social channels.
- Content consistency and publishing frequency.
- Growth in brand awareness and online presence.
- Quality and performance of social media campaigns.
- Timely execution of the content calendar.
- Client satisfaction and account retention.
Preferred Candidate Profile
We are looking for someone who is:
- Creative and trend-aware
- Strong in communication and content creation
- Data-driven and comfortable analyzing performance
- Proactive and capable of taking ownership
- Comfortable managing multiple social media accounts
- Able to work collaboratively with creative and digital marketing teams
- Passionate about social media, branding, and digital marketing
- Willing to learn and adapt to constantly changing social media trends
Job Type: Full-time
Pay: ₹18,000.00 - ₹35,000.00 per month
Work Location: In person
