JOB DESCRIPTION – ANALYST- PPC
Location:
Bangalore - work on-site 3 days per week
Reports To:
Manager - Engagements
Role Overview
As a PPC Analyst, you will build, manage and optimize paid marketing campaigns using Google & Facebook, and will work towards meeting client goals and objectives.
What You’ll Be Doing
1. Define and execute online marketing campaigns across multiple channels such as Search, Display, Remarketing & Social
2. Build out, analyze and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization and constant ad & landing page testing.
3. Understand & master tools such as – Google AdWords & Bing interface, Adwords Editor, Bing Editor, Facebook Ads, Google Analytics, Omniture, Semrush etc.
4. Build expertise in organizing data for analysis using Excel & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)
5. Draw inferences from data and test hypothesis using statistical techniques
6. Define and implement routine reports (weekly / monthly)
7. Provide detailed monthly and quarterly results overviews to clients
8. Participate and support in delivering results and presentations to clients
9. Learn and adopt PPC frameworks for performance optimization.
10. Stay abreast of current trends and best practices in PPC marketing – new channels, features, methods of analysis
Your Expertise
1. Strong proficiency in Excel
2. Knowledge in Statistical techniques will be an added advantage
3. Strong written & verbal communication skills
4. Ability to work in a fast-paced environment – should excel with minimal supervision
5. Excellent attention to detail
Who You Are
- Highly analytical with strong business acumen.
- Self-starter who thrives in fast-paced, ambiguous environments.
- Strong interpersonal skills and executive presence.
- High level of integrity, discretion, and judgment.
About Us
iQuanti is an independent performance marketing company that generates value for clients by utilizing data to drive better business outcomes through digital channels. Beyond campaign strategy, management, and optimization, we engage with clients to understand their business and produce proprietary insights that lead to stronger business results.
Through a data science-led approach to client problem-solving, we've created a differentiated suite of product-driven service offerings that we deploy to clients, including a search-predictive efficacy platform called ALPS. We're 350+ people strong worldwide, with hubs in Jersey City and Bangalore.
Why You’ll Like Working for iQuanti
- Opportunity to work with Fortune 500 brands and the Top 5 US Banks on high-impact, long-term strategic projects.
- Gain hands-on experience with patented, enterprise-grade platforms like ALPS™ and LEAP.
- Benefit from a fast-growing environment and cross-channel learning in SEO, Paid, and CRO.
- Enjoy a hybrid work model and flexible timing in a culture that prioritizes both excellence and well-being.
Explore More
- Who We Are:iQuanti Official Website
- Our Success Stories:Case Studies
- Our Culture: Check us out on LinkedIn and Instagram
- Our Tech: Explore our ALPS Platform and Leap
- Insights: Explore the iQuanti Blog
