The role will focus on improving content quality, identifying growth opportunities, creating scalable content systems, and helping our channels grow through better creative direction and content innovation.
-
Take ownership of the creative strategy and growth of multiple media channels.
-
Build clear content buckets, content pillars, and positioning for every channel.
-
Create scalable content strategies while maintaining a distinct identity for each channel.
-
Track market trends, viral formats, creators, and changing audience behavior.
-
Analyze high-performing content and identify the hooks, formats, and creative patterns driving performance.
-
Regularly innovate and refresh hooks, storytelling styles, and content formats.
-
Develop original, high-retention, and highly shareable content formats.
-
Guide and cooperate with channel managers, scriptwriters, editors, designers, and social media teams.
-
Use content performance and audience insights to improve content strategy and creative direction.
-
Build systems to test, iterate, document, and scale winning content formats across the media network.
-
Strong understanding of social media, short-form content, long-form content, audience psychology, and viral content.
-
Good understanding of AI, emerging technologies, and the evolving AI content landscape.
-
Proven experience in creative direction, content strategy, or scaling social media channels.
-
Strong creative thinking with the ability to turn trends into scalable content ideas.
-
Experience working closely with content and creative teams.
-
Ability to combine creative intuition with content data and performance insights.
