About the Role
Boomify Media is looking for a Performance Marketing Manager who can plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, experience managing ad budgets, and a proven track record of generating leads, sales, and measurable business growth.
Key Responsibilities
- Manage and optimize Meta Ads and Google Ads campaigns.
- Generate qualified leads and drive conversions.
- Monitor KPIs including ROAS, CPA, CPL, and CTR.
- Conduct audience research and competitor analysis.
- Perform A/B testing to improve campaign performance.
- Manage and allocate advertising budgets effectively.
- Track conversions using Analytics, Pixels, and Tag Manager.
- Prepare weekly and monthly performance reports.
- Collaborate with the creative team on ad creatives and landing pages.
- Stay updated with platform updates and digital marketing trends.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: Hybrid remote in Industrial Area Sector 28, Chandigarh