Job Title: School Marketing Executive/Manager
Experience: 5+ Years
Industry Preference: Education/School Marketing
Key Responsibilities:
* Develop and execute effective marketing and promotional strategies to enhance the school’s brand visibility.
* Plan and manage admission-focused marketing campaigns to generate quality leads and support admission targets.
* Organise and execute on-ground promotional activities, events, outreach programmes, and local marketing initiatives.
* Build and maintain strong collaborations with playschools, preschools, educational institutions, and relevant community partners.
* Generate leads through school partnerships, events, referral networks, and field marketing activities.
* Work closely with the admissions team to ensure timely follow-up and conversion of marketing-generated leads.
* Plan and monitor digital marketing initiatives across social media, online platforms, paid campaigns, and other digital channels.
* Coordinate with internal teams and external agencies for campaign execution, creatives, branding, and promotional materials.
* Track campaign performance, lead generation, conversion outcomes, and return on marketing efforts.
* Conduct market research and analyse competitor activities to identify new opportunities.
Desired Candidate Profile:
* Minimum 5 years of experience in school marketing, education marketing, brand promotion, or lead generation.
* Strong experience in planning and executing marketing and promotional campaigns.
* Proven ability to generate leads and support their conversion into admissions.
* Good understanding of digital marketing, social media marketing, online campaigns, and lead-generation strategies.
* Experience in collaborating with playschools and educational partners will be preferred.
* Comfortable with extensive fieldwork, local outreach, events, and on-ground promotional activities.
* Excellent communication, networking, stakeholder-management, and
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Work Location: Hybrid remote in Coimbatore, Tamil Nadu
