About the Role
We're looking for a data driven and growth focused Business & Performance Manager who can drive revenue, optimize marketing performance, and identify new business opportunities. If you enjoy analyzing numbers, scaling campaigns, and turning strategies into measurable business growth, we'd love to have you on our team.
Key Responsibilities
- Drive business growth and achieve revenue targets through strategic planning and execution.
- Plan, execute, and optimize paid advertising campaigns across platforms such as Meta, Google, LinkedIn, and other relevant channels.
- Monitor campaign performance and optimize ROAS, CPA, CTR, CPC, and overall marketing efficiency.
- Identify new customer acquisition opportunities and growth channels.
- Develop and execute strategies to increase sales, conversions, and overall business performance.
- Collaborate closely with the Sales, Marketing, and Product teams to improve lead quality and conversion rates.
- Analyze business and marketing data to generate actionable insights and recommendations.
- Track key performance metrics and prepare regular performance reports.
- Manage marketing budgets efficiently to maximize ROI.
- Conduct competitor and market research to identify trends and business opportunities.
- Continuously test, experiment, and implement strategies to improve campaign and business performance.
- Ensure all growth initiatives align with the company's business objectives.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2 to 5 years of experience in Performance Marketing, Growth Marketing, or Business Growth roles.
- Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics (GA4), and other performance marketing tools.
- Strong understanding of digital marketing metrics and performance analysis.
- Excellent analytical, problem solving, and decision making skills.
- Strong communication and cross functional coordination abilities.
- Proficiency in Excel/Google Sheets and reporting dashboards.
What We're Looking For
- Growth mindset with a strong focus on revenue generation.
- Data driven decision maker.
- Strategic thinker with an execution oriented approach.
- Ability to manage multiple campaigns and priorities simultaneously.
- Passion for scaling businesses through performance marketing and continuous optimization.
Benefits:
- Health insurance
- Provident Fund
Ability to commute/relocate:
- Noida, Uttar Pradesh (Noida): Reliably commute or planning to relocate before starting work (Required)
Experience:
- B2B Marketing: 2 years (Required)
Work Location: In person
