We're Hiring: Performance Marketing Professional
Location: Indore (Work from Office)
Salary: Open for discussion (Based on experience & skill set)
Experience: 5+ Years
Department: Digital Marketing
Job Summary
KneeXpert is looking for a results-driven Performance Marketing Professional to plan, execute, and optimize digital campaigns that drive qualified leads, patient acquisition, and business growth. The ideal candidate should have hands-on experience with paid advertising platforms, analytics, conversion optimization, and campaign performance tracking.
Key Responsibilities
Campaign Strategy & Execution
- Plan, execute, and optimize high-performing paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, YouTube, and other digital channels.
- Develop comprehensive digital marketing strategies aligned with business objectives.
- Manage and scale monthly advertising budgets exceeding ₹10 Lakhs while maximizing ROI.
Performance Optimization
- Continuously monitor campaign performance and optimize key metrics such as ROAS, ROI, CPL, CPC, CPA, CTR, Conversion Rate, CAC, and LTV.
- Conduct A/B testing for creatives, ad copies, landing pages, and audience segments.
- Identify opportunities to improve campaign efficiency and reduce acquisition costs.
Analytics & Reporting
- Track and analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Suite, Google Looker Studio, and other reporting tools.
- Prepare weekly and monthly performance reports with actionable insights.
- Forecast campaign performance and recommend strategic improvements.
Team Collaboration
- Work closely with the creative, content, design, and sales teams to develop high-converting campaigns.
- Coordinate with website developers to improve landing page performance and conversion rates.
- Mentor junior marketing team members and ensure best practices are followed.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- MBA (Marketing) preferred
- Google Ads, Meta Blueprint, or relevant digital marketing certifications will be an added advantage
Experience
- 5+ years of hands-on experience in Performance Marketing
- Proven experience managing ₹10 Lakhs+ monthly advertising budgets
- Experience in healthcare, wellness, e-commerce, education, or service-based industries preferred
Technical Skills
- Expert-level knowledge of Google Ads and Meta Ads Manager
- Strong understanding of GA4, GTM, Google Search Console, and Looker Studio
- Experience with CRM platforms and marketing automation tools
- Strong understanding of conversion tracking, attribution models, and digital marketing funnels
- Knowledge of SEO, CRO (Conversion Rate Optimization), and remarketing strategies
Key Competencies
✅ Performance Marketing Strategy
✅ Budget Planning & Campaign Scaling
✅ Lead Generation & Conversion Optimization
✅ Data Analytics & Reporting
✅ ROI & ROAS Optimization
✅ Team Collaboration & Leadership
✅ Strategic Thinking & Decision Making
What We're Looking For
✔ A highly analytical, performance-driven professional with a growth mindset.
✔ Proven ability to scale campaigns while maintaining profitability.
✔ Strong leadership, communication, and stakeholder management skills.
✔ Passion for continuous learning and staying updated with the latest digital marketing trends, AI tools, and platform updates.
✔ Ability to work in a fast-paced, target-oriented environment.
Why Join Us?
- Opportunity to lead high-impact digital campaigns
- Professional growth and leadership opportunities
- Collaborative and innovative work culture
Pay: From ₹300,000.00 per year
Work Location: In person
