Content Strategy & Creation
- Develop and execute a comprehensive content strategy aligned with brand objectives.
- Create engaging content for websites, blogs, product pages, email campaigns, social media, and marketing collateral.
- Ensure all content reflects the brand voice and messaging guidelines.
- Plan monthly content calendars and campaign themes.
SEO & Keyword Optimization
- Conduct keyword research and competitor analysis.
- Optimize website content, blogs, and landing pages using SEO best practices.
- Create and manage meta titles, meta descriptions, schema recommendations, and internal linking strategies.
- Monitor keyword rankings and recommend improvements.
Visual Content & Creative Direction
- Collaborate with graphic designers and video editors to develop compelling visuals.
- Conceptualize social media creatives, infographics, banners, and ad creatives.
- Ensure visual consistency across all marketing channels.
- Provide creative briefs for photography, video shoots, and digital campaigns.
Campaign Planning & Performance Marketing Support
- Develop content for Meta (Facebook & Instagram), Google, and other digital advertising campaigns.
- Create ad copies, landing page content, and promotional messaging.
- Work closely with the performance marketing team to improve campaign CTR, engagement, and conversion rates.
- Analyze campaign performance and optimize content accordingly.
Analytics & Reporting
- Track content performance using Google Analytics, Search Console, and Meta Business Suite.
- Generate insights and recommendations based on content and campaign metrics.
- Monitor industry trends, consumer behavior, and competitor activities.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
