We are looking for an experienced Content Manager with a strong Fashion background to lead content strategy, planning, creation, and execution for fashion and lifestyle brands. The ideal candidate should have a strong understanding of fashion trends, consumer behaviour, social media, brand storytelling, and e-commerce content.
Key Responsibilities
- Develop and execute content strategies for fashion and lifestyle brands.
- Plan monthly content calendars across Instagram, Facebook, YouTube, website, and other digital platforms.
- Create and manage content for Reels, posts, stories, campaigns, blogs, product pages, and advertisements.
- Develop strong fashion-focused concepts, themes, and campaign ideas.
- Research fashion trends, competitors, consumer behaviour, and market developments.
- Coordinate with Design, Video, Performance Marketing, Photography, and E-commerce teams.
- Develop creative briefs for photoshoots, videos, campaigns, and product launches.
- Ensure brand consistency across all content and communication.
- Write and review captions, product descriptions, ad copies, website content, and campaign messaging.
- Work closely with performance marketing teams to develop conversion-focused content.
- Manage content production timelines, approvals, and publishing schedules.
- Analyse content performance and identify opportunities for improvement.
- Stay updated with fashion, social media, influencer, and digital marketing trends.
Requirements
- 3–5 years of experience in Content Management, Content Marketing, Fashion Marketing, or Brand Management.
- Strong experience working with Fashion, Apparel, Lifestyle, Beauty, or D2C brands.
- Strong understanding of fashion trends and digital consumer behaviour.
- Excellent content writing, storytelling, and communication skills.
- Strong understanding of Instagram and other social media platforms.
- Experience managing content calendars and multiple campaigns simultaneously.
- Ability to develop creative concepts and translate brand requirements into engaging content.
- Strong coordination and project management skills.
- Good understanding of e-commerce and D2C marketing.
Preferred Qualifications
- Experience with fashion brands, apparel companies, fashion marketplaces, or D2C brands.
- Experience working on fashion shoots, lookbooks, catalogues, campaigns, and product launches.
- Knowledge of influencer marketing and fashion collaborations.
- Basic understanding of SEO, Meta Ads, and Google Ads.
- Experience with Canva or other content/creative tools is an advantage.
- Strong portfolio showcasing fashion-related content and campaigns.
Key Performance Indicators (KPIs)
- Content quality and brand consistency.
- Content engagement and audience growth.
- Content calendar execution and timely delivery.
- Campaign performance and content contribution to conversions.
- Quality of creative concepts and storytelling.
- Website and e-commerce content quality.
- Successful execution of fashion campaigns and launches.
- Cross-functional coordination and production efficiency.
Employment Details
Employment Type: Full-time
Experience Level: Mid-Level
Experience: 3–5 Years
Industry: Fashion / Apparel / Lifestyle / D2C
Location: Bangalore
Salary: 30,000-40,000
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
