About the Role
We are looking for a commercially driven Head – E-commerce & Digital Growth to take end-to-end ownership of our online business, including revenue growth, P&L, digital marketing, e-commerce operations, brand building, marketplaces, website performance, and customer acquisition.
The ideal candidate will be an entrepreneurial business leader who can combine growth, brand, technology, data, and profitability to build a scalable e-commerce business across domestic and international markets.
This role will lead a 20+ member team across performance marketing, branding, influencer marketing, content, SEO, marketplaces, and website/e-commerce functions.
Key Responsibilities
1. E-commerce & Business Ownership
Own the overall e-commerce business strategy, revenue targets, profitability, and P&L.
Develop and execute the roadmap for sustainable online business growth.
Identify new growth opportunities across D2C, marketplaces, partnerships, and emerging digital channels.
Drive business performance through a balance of revenue growth, customer acquisition, retention, and profitability.
2. Domestic & International Expansion
Develop and execute strategies for expansion across domestic and international markets.
Identify high-potential international markets and develop market-entry and growth plans.
Build partnerships and new revenue channels across international markets.
Drive localization of assortment, pricing, marketing, content, and customer acquisition strategies based on market requirements.
3. Performance Marketing & Growth
Lead the overall performance marketing strategy across relevant digital channels.
Own and optimize key growth metrics including ROAS, CAC, AOV, LTV, conversion rate, retention, and customer profitability.
Develop strategies for customer acquisition, remarketing, retention, and repeat purchases.
Allocate marketing budgets effectively to maximize profitable growth.
Continuously test, measure, and scale high-performing campaigns and channels.
4. Website & Marketplace Management
Own the performance and growth of the brand website and key marketplaces.
Drive improvements across assortment, pricing, promotions, visibility, merchandising, content, and conversion.
Develop strategies to improve website traffic, engagement, conversion, and revenue.
Optimize marketplace presence, rankings, product visibility, promotions, and sales performance.
Work closely with technology and product teams to improve the overall digital customer experience.
5. Brand, Influencer & Content Strategy
Lead integrated brand and digital marketing initiatives across social media, influencers, content, and performance marketing.
Develop and strengthen the brand's digital presence and positioning.
Build scalable influencer and creator marketing programs focused on both brand impact and measurable business outcomes.
Develop content strategies that support awareness, engagement, acquisition, and conversion.
6. Team Leadership
Build, lead, mentor, and develop a high-performing 20+ member e-commerce and marketing organization.
Lead teams/functions across performance marketing, influencer marketing, branding, content, SEO, marketplace, and website/e-commerce.
Establish
Application Question(s):
- Have you owned an online business end-to-end, including P&L? What revenue scale?
- Do you have international-market e-commerce experience? Which countries?
- Is your background brand/product-based (D2C) or agency?
- Are you within ~2–3 hours of Pune (Mumbai/Ahmedabad etc.) and open to a face-to-face interview? If not, are you open to relocating to Pune?
- Shift timings: 10:00 AM to 7:00 PM (flexible within 9:30 AM to 6:30 PM) is this okay by you
- Working days: 6 days per week is this okay by you
Work Location: In person
