Job Title: Performance Marketing Executive
Experience: 2–6 Years
Location: Mohali (Work from Office)
Employment Type: Full-time
Job Summary
We are looking for a results-driven Performance Marketing Executive to join our digital marketing team. The ideal candidate will have hands-on experience in managing paid advertising campaigns across Google Ads and Meta Ads platforms. You will be responsible for planning, executing, optimizing, and analyzing campaigns to maximize ROI, generate quality leads, and drive business growth.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
- Monitor campaign performance and continuously optimize bids, budgets, audiences, creatives, and keywords to improve ROI.
- Conduct keyword research, competitor analysis, and audience targeting to enhance campaign effectiveness.
- Set up and manage conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Analyze campaign data and prepare regular performance reports with actionable insights.
- Perform A/B testing for ad copies, creatives, landing pages, and audience segments.
- Collaborate with the design and content teams to develop high-performing ad creatives.
- Track KPIs such as CTR, CPC, CPA, ROAS, Conversion Rate, and Lead Quality.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
- Recommend new strategies to improve campaign performance and achieve business objectives.
Required Skills & Qualifications
- 2–6 years of hands-on experience in Performance Marketing.
- Strong expertise in Google Ads and Meta Ads campaign management.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Solid understanding of paid search, remarketing, audience segmentation, and campaign optimization.
- Strong analytical and data-driven decision-making skills.
- Experience in budget management, bid strategies, and performance reporting.
- Knowledge of A/B testing and landing page optimization.
- Excellent problem-solving, communication, and organizational skills.
Preferred Qualifications
- Google Ads and Meta Blueprint certifications are a plus.
- Experience working with lead generation or e-commerce campaigns.
- Familiarity with CRM tools and marketing automation platforms is an added advantage.
What We Offer
- Opportunity to work on diverse and challenging digital marketing campaigns.
- Collaborative and growth-oriented work environment.
- Continuous learning and professional development opportunities.
- Competitive salary and career growth.
Work Location: In person
