About the Role
We are looking for a creative and data-driven Content Strategist to develop content strategies that build brand awareness, increase engagement, and drive organic growth across social media and digital platforms.
The ideal candidate understands content, storytelling, audience psychology, social media trends, and analytics and can turn business goals into effective content ideas and campaigns.
Key Responsibilities
- Develop and execute content strategies aligned with brand and business goals.
- Research the target audience, competitors, industry trends, and content opportunities.
- Create content pillars, themes, formats, and monthly content plans.
- Develop ideas for Instagram Reels, carousels, posts, stories, LinkedIn content, YouTube, and other relevant platforms.
- Write and develop video scripts, hooks, captions, and content briefs.
- Identify trending topics, formats, sounds, and conversations relevant to the brand.
- Use storytelling and audience psychology to create content that attracts and retains attention.
- Work with designers, video editors, creators, and marketing teams to execute content.
- Analyze content performance using metrics such as reach, engagement, watch time, saves, shares, follower growth, CTR, and conversions.
- Conduct competitor and industry analysis to identify gaps and opportunities.
- Maintain a consistent brand voice, messaging, and visual/content direction.
- Experiment with new content formats, ideas, and distribution strategies.
- Report content performance and provide actionable recommendations for improvement.
- Plan and strategize paid ad campaigns by developing creative concepts, ad messaging, audience targeting, and campaign content aligned with business objectives
Required Skills
- Strong understanding of social media, SEO and organic content growth .
- Excellent writing, storytelling, and communication skills.
- Ability to create strong hooks and content concepts.
- Understanding of audience research and content psychology.
- Knowledge of social media analytics and performance metrics.
- Ability to conduct competitor and trend research.
- Strategic thinking combined with creative problem-solving.
- Ability to work with creative teams and communicate ideas through clear briefs.
- Basic understanding of meta ads and content marketing is a plus.
- Familiarity with tools such as Instagram Insights, YouTube Analytics, Google Analytics, Meta Business Suite, Google Trends, Notion, Canva, or similar tools is beneficial.
What Success Looks Like
- Consistent growth in organic reach and engagement.
- Increasing follower growth and audience quality.
- Higher watch time, retention, saves, and shares.
- Stronger brand positioning and recognition.
- A consistent and effective content system.
- Content that contributes to measurable business outcomes.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
