Profile: Social Media Executive
Experience:
1-3 years of hands-on experience in managing social media platforms (experience in the
automobile,
lifestyle, or
consumer goods industry is a plus). Roles:
Content Creation & Strategy
Develop and execute a content calendar aligned with marketing campaigns and product launches. Create engaging content (text, image, video, reels) tailored for different platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.). Collaborate with graphic designers, photographers, and videographers for high-quality visual content.
Community Management
Monitor, respond to, and engage with followers across all social platforms. Build relationships with automobile enthusiasts, influencers, and online communities. Manage user-generated content and reviews.
Campaign Execution
Plan and run social media campaigns for new vehicle launches, test-drive promotions, service offers, etc. Support dealership events and brand activations through real-time updates and live coverage. Coordinate with PR teams for press releases and media coverage on social platforms.
Analytics & Reporting
Track performance of posts, campaigns, and audience engagement using tools like Meta Business Suite, Hootsuite, Google Analytics, etc. Generate weekly/monthly reports and share insights to improve performance. Monitor competitor activities and trends in the automobile sector.
Advertising & Paid Media
Assist in setting up and optimizing paid ad campaigns (e.g., Facebook Ads, Instagram Ads, Google Ads). Allocate budgets and track ROI for campaigns.
Brand Consistency & Compliance
Ensure all content follows brand guidelines and maintains a consistent tone and visual identity. Stay updated on platform policies and ensure compliance (especially with promotions and contests). Qualification:
Bachelor’s degree in
Marketing,
Mass Communication,
Digital Media,
Public Relations, or a related field. Certifications in
Digital Marketing,
Social Media Marketing, or platforms like
Meta Blueprint,
Google Ads, etc., are advantageous.
