Job Overview
As a Social Media Manager at BarberCo, you will be responsible for developing and executing engaging social media strategies that strengthen our brand presence and connect with our audience across digital platforms. You will create compelling content, manage day-to-day social media activities, oversee community engagement, and analyze campaign performance to drive brand awareness and customer engagement. Working closely with the marketing and creative teams, you will ensure consistent brand messaging while staying ahead of social media trends to keep BarberCo relevant, innovative, and top of mind.
Responsibilities
- Develop and execute social media strategies aligned with marketing objectives.
- Manage and oversee content across social media platforms (text, images, videos, reels, etc.).
- Create engaging, creative, and shareable content tailored to target audiences.
- Monitor social media trends, conversations, and brand mentions.
- Engage with followers by responding to comments, messages, and inquiries.
- Analyze social media performance and prepare reports with insights and recommendations.
- Plan, execute, and optimize paid social media advertising campaigns.
- Stay updated on the latest social media trends, platform updates, and emerging technologies.
- Collaborate with the marketing team to maintain consistent brand messaging and identity.
Requirements
- Strong knowledge of major social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.) and their best practices.
- Excellent written and verbal communication skills.
- Strong creativity with an eye for visual content and aesthetics.
- Ability to analyze social media metrics and translate data into actionable insights.
- Experience using social media management and scheduling tools.
- Ability to work full-time in an in-person office environment.
- Basic Understanding of Digital Marketing Platforms (Google Ads, Meta Ads)
Benefits:
Work Location: In person
