Google Ads Specialist
Location: Salt Lake Sector V, Kolkata (Work from Office)
Experience Required: 2+ Years
Job Overview
We are looking for a highly analytical and performance-driven Google Ads Specialist with strong hands-on experience in managing and optimizing PPC campaigns. The ideal candidate should possess in-depth knowledge of Google Ads, campaign structures, audience targeting, and ROI-focused paid marketing strategies.
Key Responsibilities
Plan, execute, monitor, and optimize Google Ads campaigns across Search, Display, Video, and Remarketing networks.
Conduct advanced keyword research and implement Broad, Phrase, and Exact Match strategies.
Manage bidding strategies including Manual CPC, Maximize Conversions, Target CPA, and Target ROAS.
Continuously optimize campaigns to improve CTR, CPC, CPA, Conversion Rate, and overall ROI.
Improve Quality Score through keyword optimization, ad relevance, and landing page enhancements.
Create, manage, and optimize Ad Extensions including Sitelinks, Callouts, Structured Snippets, and other relevant extensions.
Perform A/B testing of ad copies, creatives, landing pages, and campaign structures.
*Analyze audience behavior and implement audience segmentation, targeting, and remarketing strategies.
Monitor competitor activities and identify opportunities for campaign improvement.
Track, analyze, and report campaign performance using Google Analytics (GA4), Google Tag Manager, and Google Ads reporting tools.
Set up and manage conversion tracking, event tracking, and tracking pixels.
Generate detailed performance reports with actionable recommendations.
Manage lead generation and performance marketing campaigns while ensuring efficient budget utilization.
Required Technical Skills
Google Ads & PPC
* Strong hands-on experience with Google Ads (PPC)
* Expertise in:
* Search Campaigns
* Display Campaigns
* Video Campaigns
* Remarketing & Retargeting Campaigns
Performance Marketing Metrics
* Strong understanding of:
* Quality Score
* CTR (Click Through Rate)
* CPC (Cost Per Click)
* CPA (Cost Per Acquisition)
* ROAS (Return on Ad Spend)
* Conversion Rate Optimization
Analytics & Tools
* Google Analytics (GA4)
* Google Tag Manager (GTM)
* Google Keyword Planner
* SEMrush
* Ahrefs
Additional Skills
* Landing Page Optimization
* Conversion Funnel Optimization
* Audience Segmentation & Behavioral Targeting
* Conversion Tracking & Event Tracking
Preferred Candidate Profile
* Strong analytical and problem-solving skills
* Excellent communication and reporting abilities
* Ability to manage multiple campaigns simultaneously
* Experience in lead generation and performance marketing
* Data-driven decision-making approach
* Strong attention to detail and campaign performance monitoring
* Ability to work independently and deliver measurable results
Qualification
* Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
* Relevant certifications in Google Ads, Google Analytics, or Digital Marketing will be an added advantage.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
