About HavStrategy
HavStrategy is a full-service, data-driven D2C performance marketing agency for beauty, fashion, lifestyle and luxury brands. We build full-funnel revenue systems - not just campaigns - across Meta Ads, Google Ads, TikTok, influencer, SEO, retention (email/SMS) and CRO, optimising for contribution margin and profitable scale. We have scaled 150+ D2C brands and generated $15M+ in client revenue.
Role overview
We are hiring a Head of Performance Marketing / Performance Marketing Lead to own media strategy, ROAS and the paid team across Meta and Google for our D2C brands. You will optimise for contribution margin and profitable scale - not vanity metrics.
Key responsibilities
- Own paid media strategy and performance across Meta, Google (Search / Shopping / PMax) and TikTok.
- Lead, mentor and grow the performance marketing team.
- Drive contribution-margin-positive scaling across client accounts.
- Build structured creative testing and audience architecture with the creative team.
- Own forecasting, budgets and performance reporting.
- Stay ahead of platform changes, measurement and attribution.
Requirements
- 6+ years in performance marketing, agency or D2C brand side.
- Hands-on experience managing significant monthly ad budgets across Meta and Google.
- Strong grasp of unit economics - CAC, LTV and contribution margin.
- Experience leading a paid media team.
Tools: Meta Ads Manager, Google Ads, GA4, GTM, Looker Studio; Triple Whale / Northbeam (plus).
To apply: Share your resume and your best ROAS / scaling results.
Pay: ₹1,500,000.00 - ₹2,800,000.00 per year
Work Location: In person
