Director, Branding & Marketing
Organization: Symbiosis
Position: Director – Branding & Marketing
Experience: 15+ Years
Location: Pune
Key Responsibilities
- Develop and implement the overall branding and marketing strategy for Symbiosis and its constituent institutions.
- Strengthen the brand identity, positioning, visibility, and reputation of the University at national and international levels.
- Develop effective marketing campaigns to promote academic programmes, institutional initiatives, events, achievements, and other strategic activities.
- Lead public relations and corporate communication initiatives to enhance the institution's public image.
- Build and maintain strong relationships with media houses, journalists, PR agencies, industry leaders, government bodies, and other key stakeholders.
- Manage media relations, press releases, interviews, media coverage, and crisis communication.
- Develop strategies for effective communication across print, digital, social media, outdoor, and other marketing platforms.
- Work closely with senior leadership, directors, and institutional heads to ensure consistent branding and communication across all campuses and institutions.
- Oversee the development of promotional materials, brochures, presentations, advertisements, corporate communication, and other branding collaterals.
- Drive digital marketing and social media strategies to improve brand engagement and reach.
- Monitor market trends, competitor activities, brand perception, and emerging opportunities in the higher education sector.
- Ensure consistency in brand guidelines, messaging, and visual identity across all communication channels.
- Lead and mentor the Branding, Marketing, Digital Marketing, and Communication teams.
- Manage external marketing agencies, PR agencies, creative agencies, and other service providers.
- Develop and manage the annual branding and marketing budget and ensure effective utilization of resources.
- Represent the organization at relevant industry events, conferences, media interactions, and networking forums.
Required Qualifications & Experience
- Bachelor’s or Master’s degree in Marketing, Mass Communication, Public Relations, Business Administration, Media Studies, or a related field.
- Minimum 15+ years of relevant experience in Branding, Marketing, Corporate Communication, and Public Relations.
- Experience in the Higher Education/University sector will be highly preferred.
- Strong knowledge and experience in University Branding, Public Relations, Media Relations, Corporate Communication, and Reputation Management.
- Proven experience in developing and executing large-scale branding and marketing strategies.
- Strong network and professional relationships with media organizations, PR agencies, industry professionals, and other relevant stakeholders.
- Excellent leadership, communication, presentation, and stakeholder management skills.
- Ability to work strategically with senior management and lead cross-functional teams.
Pay: ₹150,000.00 - ₹200,000.00 per month
Benefits:
- Health insurance
- Life insurance
- Provident Fund
Work Location: In person
