Designation: Marketing Executive (IT Training Academy)
Experience: 1–3 Years
Qualification: MBA (Marketing) – Mandatory
Industry Preference: Education / EdTech / IT Training Institute
Job Type: Full-Time
Location: Kolkata (Sector V)
Job Summary
We are looking for a dynamic and result-oriented Marketing Executive with 1–3 years of experience in the Education/EdTech sector, preferably from an IT Training Academy. The ideal candidate will be responsible for planning and executing marketing activities to generate student enrollments, build brand awareness, and establish strategic partnerships with colleges, institutions, and corporate organizations.
Key Responsibilities
- Plan and execute online and offline marketing campaigns to increase admissions.
- Promote IT training programs through seminars, workshops, webinars, and educational events.
- Visit colleges, universities, corporate organizations, and other institutions to promote training programs and build partnerships.
- Coordinate campus engagement activities and student outreach programs.
- Generate leads through various marketing channels and support the admissions team in conversions.
- Manage social media promotions, email campaigns, and other digital marketing initiatives.
- Coordinate with the design and content teams for marketing materials and promotional campaigns.
- Conduct market research to identify trends, competitor activities, and new business opportunities.
- Monitor campaign performance and prepare periodic marketing reports.
- Represent the academy at education fairs, exhibitions, networking events, and promotional activities.
Required Skills
- Excellent communication and presentation skills.
- Strong knowledge of marketing strategies and lead generation.
- Experience in educational marketing, preferably for IT courses or training institutes.
- Good networking and relationship management skills.
- Proficiency in MS Office and digital marketing platforms.
- Ability to work independently and achieve admission targets.
Eligibility
- MBA in Marketing (Mandatory).
- 1–3 years of experience in the Education/EdTech/IT Training industry.
- Experience in student counseling support, admission marketing, or educational promotions will be an added advantage.
Preferred Candidate Profile
- Self-motivated and target-driven.
- Strong interpersonal and negotiation skills.
- Must be willing to travel for college visits, seminars, educational events, corporate meetings, and other marketing activities.
- Passionate about the education and training industry.
Job Types: Full-time, Permanent
Pay: ₹12,000.00 - ₹25,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Paid time off
Education:
Experience:
- Adobe Premiere: 2 years (Required)
- Canva: 2 years (Required)
- Adobe Photoshop: 2 years (Required)
- AI Video Tools: 2 years (Required)
Work Location: In person
