We are looking for Full-Stack Digital Marketing & PR Specialist
Location- Salt Lake, Kolkata. Work from Office only.
5 days. Flexible schedule.
2-5 years of relevant experience required.
Role Overview:
We are looking for a creative and result-driven Full-Stack Digital Marketing & PR Specialist to join our team. The ideal candidate should have hands-on experience in digital marketing, brand communication, retention marketing, public relations, content strategy, and lead generation. If you're passionate about building brands and driving business growth through innovative marketing strategies, we'd love to hear from you.
- Develop and execute end-to-end digital marketing strategies.
- Plan and manage Email, WhatsApp, and customer retention campaigns.
- Create and optimize customer journeys using marketing automation platforms.
- Drive lead generation, demand generation, and Go-to-Market (GTM) initiatives.
- Manage B2B/B2C social media marketing, content planning, and paid campaigns.
- Oversee website updates, SEO activities, and remarketing campaigns.
- Create marketing collateral including brochures, presentations, blogs, and LinkedIn content.
- Conduct competitor analysis, market research, and customer segmentation.
- Collaborate with Sales, Product, and Design teams to support business growth.
- Build and maintain media relationships and execute PR campaigns.
- Draft press releases, media pitches, and corporate communication materials.
- Monitor campaign performance and prepare marketing reports with actionable insights.
Required Skills-
- Digital Marketing
- Growth Marketing
- Brand Marketing & Marketing Communications
- Public Relations (PR)
- Content Marketing
- Social Media Marketing
- Email & WhatsApp Marketing
- Lead Generation
- SEO & Website Management
- Customer Journey Mapping
- A/B Testing
- Marketing Analytics
- Competitor Research
Tools & Platforms-
- Klaviyo
- Omnisend
- Contlo
- Bitespeed
- LinkedIn Sales Navigator
- Apollo.io
- EasyLeadz
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
Preferred Qualifications-
- Bachelor's or Master's degree in Marketing, Mass Communication, Journalism, Media Science, or a related field.
- 2–5 years of relevant experience in Digital Marketing, Brand Marketing, Growth Marketing, PR, or Marketing Communications.
- Strong written and verbal communication skills.
- Ability to manage multiple marketing projects in a fast-paced environment.
Nice to Have-
- Experience with Google Analytics (GA4), Google Ads, Meta Ads Manager, LinkedIn Ads, or Google Tag Manager.
- Experience working with SaaS, IT Services, AI Products, or D2C brands.
Why Join Us?
- Opportunity to work on integrated digital marketing and PR campaigns.
- Exposure to B2B, B2C, SaaS, and D2C marketing projects.
- Collaborative work culture with continuous learning opportunities.
- Career growth in a fast-paced and innovative environment.
Job Type: Full-time
If you're ready to take the next step in your marketing career, we'd love to hear from you. Apply today!
Interested candidates share your CVs via Whatsapp to 8336904218 or apply here directly.
Pay: ₹400,000.00 - ₹650,000.00 per year
Benefits:
- Flexible schedule
- Provident Fund
Work Location: In person
