Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As the Senior Scaled Growth & Content (SGC) Lead, you will define the content agenda and guide a team of writers and AI specialists to produce high-quality B2B content, owning the editorial lifecycle from conception to global scale. As a player-coach, you will orchestrate the content development process, accelerating production while leveraging the latest advancements in AI to experiment with cutting-edge formats and topics.
Crucially, you will lead audience acquisition and growth tactics to scale subscribers within our target audience. You will design data-driven lead generation funnels, optimize multi-channel distribution, and leverage performance data to turn casual readers into loyal subscribers.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
