JOB DESCRPTION
Role Overview:
As the Lead for Brand and social media, you will be the custodian of Quad AI’s reputation. Your mission is to translate complex capabilities of our business into relatable, high-value narratives. You will lead the charge in building a "human-first" tech brand, managing everything from high-level brand positioning to the granular metrics of viral social media campaigns.
Key Responsibility Areas (KRAs):
1. Brand Identity & Strategy:
- Narrative Ownership: Define and maintain the Quad AI "Brand Bible," ensuring consistency in voice, tone, and visual identity across all platforms.
- Positioning: Differentiate Quad AI in a saturated market by highlighting its unique value propositions (e.g., AI-driven insights, ethics, or education).
- Brand Awareness: Scale the brand’s reach through thought leadership, PR initiatives, and strategic partnerships.
2. Social Media Strategy & Content Production:
- Multichannel Management: Oversee the growth of LinkedIn, Instagram, X (Twitter), Google Ads, Facebook and YouTube.
- Content Innovation: Lead the creation of "thumb-stopping" content, including AI-themed podcasts, short-form reels/shorts, and technical yet accessible blogs.
- Trend Jacking: Monitor AI trends and cultural shifts to keep Quad AI relevant and part of the global conversation.
3. Influencer & Community Management:
- Collaborations: Identify and partner with tech influencers, AI researchers, and industry thought leaders.
- Community Building: Foster a loyal community of users and enthusiasts by engaging in active social listening and direct interaction.
4. Lead Generation & Performance Support:
- Social Funneling: Collaborate with the sales team to ensure social media activity drives high-quality leads.
- Paid Social: Oversee social ad spend, optimizing for reach and conversion rather than just "vanity metrics."
Key Performance Indicators (KPIs):
KRA
Key Performance Indicator (KPI)
Target Metric
Brand Awareness
Share of Voice (SOV)
>% increase vs. direct competitors
Social Engagement
Average Engagement Rate
Up to 5% across primary platforms
Audience Growth
Follower Growth Rate
8-10% MoM (Month-over-Month)
Content Quality
Video Completion Rate
>60% on long-form / >80% on Reels
Lead Generation
Conversion Rate from Social
2%–5% click-to-lead ratio
Brand Reputation
Sentiment Analysis
>85% positive/neutral sentiment
Interested candidates can reach out to me on;
Mail id : [email protected]
What's app No : 9035150140
Pay: ₹10,026.17 - ₹35,760.72 per month
Work Location: In person
