We are looking for a Performance Marketing Specialist (PPC) to drive growth for our D2C website (Vasu Store) as well as marketplaces (Amazon, Flipkart, etc.) through data-driven digital marketing campaigns.
Role & Responsibilities:
- Plan, execute and optimise paid campaigns across Google Ads, Meta Ads and other digital platforms
- Drive revenue growth for Vasu Store (Shopify) and marketplace channels through performance marketing
- Scale customer acquisition while achieving target ROAS, CAC and profitability
- Manage Search, Shopping, Performance Max, Display, YouTube and Remarketing campaigns
- Analyse campaign performance and identify opportunities to improve conversions and sales
- Conduct A/B testing for creatives, audiences and landing pages
- Implement and manage tracking using GA4, GTM, Meta Pixel and Conversion API
- Collaborate with the creative, content and e-commerce teams for campaign execution and product launches
- Prepare weekly and monthly performance reports with actionable insights
Requirements:
- 1–3 years of experience in Performance Marketing/PPC for a D2C or e-commerce brand
- Hands-on experience with Google Ads, Meta Ads, GA4, GTM and Shopify
- Experience in managing performance campaigns with measurable business growth
- Good understanding of Amazon Ads and marketplace advertising will be an added advantage
- Strong analytical, data-driven and problem-solving skills.
About the Brands:
Vasu Healthcare is a leading Ayurvedic and wellness company with presence across India and global markets. Trichup is its flagship hair care brand focused on herbal and Ayurvedic hair solutions.
Location: Vadodara
Please share your resume with portfolio/work samples if interested on karan.shah@vasu Healthcare.com
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Leave encashment
- Provident Fund
Ability to commute/relocate:
- Vadodra, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- PPC Campaign Management: 2 years (Required)
Work Location: In person
