About Plentum
Plentum is an innovative dog supplement brand focused on improving canine well-being
from the inside out. Our flagship product features a patent-pending oral health postbiotic
combined with clinically proven ingredients to support overall health. We are committed to
science-backed formulations that promote better oral hygiene and long-term wellness for
dogs.
The company values innovation, transparency, and pet-focused care, creating
meaningful solutions for pet guardians. Team members join a mission-driven environment
where product quality and positive impact on dogs' lives are central.
"When science leads the way, pets live healthier, happier lives." — This is
our founding principle and the compass that guides everything we build.
The Role
The Performance Creative Lead is a full-time, remote role responsible for driving creative
strategy and execution across performance marketing channels. This role oversees the
ideation, development, and optimization of digital creatives for campaigns — including ads,
landing pages, and other marketing assets — focused on measurable outcomes.
Day-to-day, you'll collaborate with marketing, product, and design teams to translate brand
and product insights into high-performing creative concepts, run A/B and multivariate tests,
and analyze performance data to refine creative direction. You'll manage creative pipelines,
ensure brand consistency, and create clear briefs and feedback for internal and external
partners.
This role also involves monitoring market trends, audience behavior, and competitive
activity to continuously improve creative effectiveness and campaign ROI.
What You'll Do
- Own creative strategy and quality across multiple brands — you're the final bar before anything ships.
- Marketing Automations using AI agents or workflows for lead generation and nurturing
- Live in the ad metrics (hook rate, retention/hold, CTR, CPA/ROAS) and turn what yousee into concrete creative changes: new hooks, re-cuts, fresh angles, revised videodirection.
- Personally edit videos and design/post-produce graphics — this is a maker role,
not a delegation role.
- Plan the creative testing roadmap, spot fatigue, and turn winners into repeatable
playbooks per brand.
- Direct and collaborate with the design, editing, and media-buying team to execute at
speed.
What You'll Need
- 3–4 years owning performance creative for paid social (Meta / TikTok).
- Hands-on video editing (Premiere / CapCut / DaVinci / After Effects) with a short-form
ad portfolio.
- Graphic design & post-production skills (Figma / Photoshop / Illustrator) — you
finish assets yourself.
- Comfort reading ad dashboards and translating numbers into creative briefs.
- Ability to manage multiple brands without quality or consistency slipping.
Nice to Have
- DTC / e-commerce / direct-response background.
- Structured creative testing experience (hook & angle testing).
- Motion graphics, sound design, or hook copywriting.
Pay: ₹13,044.06 - ₹60,146.78 per month
Benefits:
- Paid time off
- Work from home
Experience:
- Video Editing: 3 years (Required)
- Graphic design: 3 years (Required)
- UI design: 2 years (Required)
- Marketing: 3 years (Required)
- SEO: 3 years (Required)
Language:
- English (Preferred)
- Hindi (Preferred)
Shift availability:
Work Location: Remote
