Job Summary
We are looking for a Digital Media Planner to develop and execute data-driven digital media strategies across Google, Meta, YouTube, LinkedIn, and other digital platforms, including programmatic, SEO and SEM. The candidate will be responsible for media planning, audience targeting, budget allocation, campaign performance analysis, and optimising campaigns to achieve client objectives.
Key Responsibilities
- Develop digital media plans aligned with client goals.
- Define target audiences using geographic, demographic, psychographic, and behavioural insights.
- Allocate budgets across digital platforms and campaign funnels.
- Plan campaigns for Awareness, Consideration, and Conversion.
- Monitor campaign performance and recommend optimisations.
- Prepare media plans, reports, and performance presentations.
- Coordinate with creative, client servicing, and performance marketing teams.
- Create dashboards to understand integrated campaign performances
- Present plans and campaign performance to clients
Requirements
- 2–5 years of experience in Digital Media Planning or Performance Marketing.
- Hands-on knowledge of Google Ads, Meta Ads Manager, YouTube Ads, and LinkedIn Ads.
- Strong analytical skills with proficiency in Excel and PowerPoint.
- Familiarity with Google Analytics (GA4) and Looker Studio is preferred.
- Excellent communication and presentation skills.
Preferred Industry: Healthcare, Pharma, Hospitals, Wellness, or Digital Agency experience.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
