Job description:
Job Description – Business Development Manager (BDM)
Business Development Manager (BDM)
Department
Admissions & Business Development
Location
ICAT Design & Media College – Chennai,Bangalore
Qualification
- Any Graduate (BA, BBA, B.Com, B.Sc, BCA, BE, etc.)
- MBA (Marketing/Sales) is preferred mandatory.
- Candidates with a strong sales and business development background are encouraged to apply.
Experience
Business Development Manager:2–8 Years (Freshers also most Welcome)
Preferred Experience:
Experience in Education, EdTech, Training Institutes or the Service Industry will be an added advantage.
Job Summary
We are seeking a dynamic and result-oriented Business Development Manager to lead admissions and business development initiatives for IMAGE Creative Education and ICAT Design & Media College. The ideal candidate will be responsible for driving student enrolments, managing the admissions team, developing institutional partnerships, expanding market reach, and achieving business growth targets through strategic planning and execution.
Key Responsibilities
- Develop and implement business development strategies to achieve admission and revenue targets.
- Lead, mentor, and monitor the Admissions & Business Development team.
- Generate student admissions through walk-ins, enquiries, digital campaigns, referrals, and institutional partnerships.
- Counsel prospective students and parents on career opportunities, courses, curriculum, and placement support.
- Build and maintain relationships with schools, colleges, educational consultants, coaching centres, and corporate organizations.
- Plan and execute school visits, seminars, workshops, career guidance programs, and educational events.
- Identify new business opportunities and strategic partnerships to increase admissions.
- Collaborate with the Marketing team on lead generation campaigns and conversion strategies.
- Monitor enquiry pipelines and ensure timely follow-up through CRM, calls, emails, WhatsApp, and meetings.
- Track team performance, admissions conversion, and revenue generation against targets.
- Prepare business reports, sales forecasts, and market intelligence for management.
- Ensure CRM/ERP data is maintained accurately and updated regularly.
- Analyze market trends, competitor activities, and student requirements to improve business strategies.
- Support branding initiatives, education fairs, exhibitions, and promotional campaigns.
- Ensure excellent student and parent experience throughout the admission process.
Key Skills
- Business Development
- Team Management
- Sales Management
- Student Admissions
- Educational Counselling
- Academic Counselling
- Lead Generation & Lead Conversion
- Relationship Management
- Institutional Sales
- Corporate Tie-ups
- School & College Outreach
- Revenue Generation
- Sales Forecasting
- CRM Management
- Communication & Presentation Skills
- Negotiation & Closing Skills
- Event Management
- Strategic Planning
- Microsoft Excel, Word & PowerPoint
- ERP/CRM Software
- Leadership & Team Collaboration
- Problem Solving
- Time Management
Preferred Candidate Profile
- Strong leadership and team management skills.
- Excellent communication skills in English and the local language.
- Proven experience in admissions, business development, or sales management.
- Ability to motivate and achieve targets through team performance.
- Strong networking, negotiation, and relationship-building skills.
- Willingness to travel for institutional visits, corporate meetings, educational events, and business development activities.
- Highly organized, self-driven, and target-oriented.
Key Performance Indicators (KPIs)
- Monthly & Quarterly Admission Targets
- Revenue Growth
- Lead-to-Admission Conversion Ratio
- Team Performance & Productivity
- Number of Institutional Tie-ups
- School & College Visit Targets
- Corporate Partnerships
- Student & Parent Satisfaction
- CRM Data Accuracy
- Market Expansion Initiatives
Preferred Industries
- Education
- EdTech
- Training Institutes
- Universities & Colleges
- Skill Development
- Banking
- Insurance
- Telecom
- Retail
- Hospitality
- Real Estate
- Service Industry
How to Apply
Interested candidates can share their updated resume with the contact person below:
Contact Person: Gisha
Mobile: +91 98840 17521
Email: [email protected]
Company Websites:
- IMAGE Infotainment Ltd.: http://www.imageil.com/
- ICAT Design & Media College: http://www.icat.ac.in/
- IMAGE Creative Education: https://www.image.edu.in/
Benefits:
Work Location: In person
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
Work Location: In person
