Job Title: Media Buyer
Job Responsibilities:
As a Media Buyer, your responsibilities shall include, but not be limited to:
- Plan, create, manage, and optimize Meta (Facebook & Instagram) Ads campaigns to achieve business objectives.
- Develop and execute sales campaigns focused on lead generation, conversions, and revenue growth.
- Monitor campaign performance, analyze key metrics, and optimize ads to maximize ROI and reduce cost per acquisition.
- Possess strong knowledge of Meta Ads Manager, including audience targeting, pixel/events, A/B testing, campaign budgeting, and performance optimization.
- Coordinate with the creative and marketing teams to develop high-converting ad creatives, copies, and landing page strategies.
- Track campaign performance, prepare reports, and recommend data-driven improvements for future campaigns.
- Stay updated with the latest Meta advertising policies, platform updates, and digital marketing trends.
- Ensure timely campaign execution while achieving assigned sales and performance targets.
Preferred Skills:
- Strong knowledge of Meta Ads Manager.
- Experience in running sales and lead generation campaigns.
- Good analytical and reporting skills.
- Familiarity with Excel, Google Sheets, and performance marketing tools.
- Ability to optimize campaigns based on data and business objectives.
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
