Dream Hunters Holidays is seeking an experienced, ROI-driven Digital Marketing Manager to own and scale our performance marketing, search engine optimization (SEO), and conversion funnels. You will lead lead generation across multiple active destination campaigns, optimize our CPL (Cost-Per-Lead) and ROI metrics, manage full-funnel cruise/package bookings, and drive website growth using data-backed strategies.
Key Responsibilities1. Performance Marketing & Lead Generation
- Design, launch, and optimize high-converting multi-channel ad campaigns across Meta Ads and Google Ads to generate qualified leads/month across core travel destinations.
- Conduct systematic ad creative A/B testing, audience segmentation, retargeting, and landing page optimization to lower CPL significantly.
- Execute full-funnel performance marketing strategies specifically targeting high-value products like cruise bookings (e.g., Cordelia Cruises, Royal Caribbean) and group departure tours.
- Implement Meta Pixel, Conversions API (CAPI), and Click-to-WhatsApp ads to accelerate lead response times and track conversions accurately.
2. SEO & Website Content Strategy
- Oversee end-to-end technical, on-page, and off-page SEO strategies for company websites (e.g., Dream Hunters Holidays, Chalo Kerala) to improve Google organic search positions.
- Write, optimize, and publish content for destination pages, tour package descriptions, blog posts, and landing pages to ensure strong SEO performance and high conversion rates.
- Manage domain builds on WordPress, ensuring proper speed, structure, mobile optimization, and CRM form integrations.
3. Analytics, Reporting & CRM Integration
- Track, analyze, and report campaign performance metrics (CPL, CPA, conversion rates, overall ROI) directly to leadership using GA4, Google Tag Manager, and Odoo CRM.
- Work closely with the sales, creative, and operations teams to streamline lead routing, WhatsApp integration, and booking confirmation pipelines.
Core Requirements & Qualifications
- Experience: 3+ years of experience in digital marketing, paid media (Meta & Google), and SEO, ideally within travel, hospitality, or direct-to-consumer services.
- Performance Track Record: Proven history of running multi-campaign destination budgets while successfully lowering cost-per-lead (CPL).
- Technical SEO Skills: Strong hands-on experience with Technical and On-Page SEO, Keyword Research, and site audit tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console).
- CRM & Funnel Management: Hands-on experience integrating forms and conversion pipelines into CRMs like Odoo or similar platforms.
- Copywriting Skills: Excellent travel/direct-response copywriting skills for landing pages, ads, and destination descriptions.
- Education: Bachelor’s degree in Commerce, Marketing, or a related field.
Preferred Tools & Technical Skillset
- Paid Media: Meta Ads Manager, Meta Pixel & CAPI, Google Ads (Search & SEM)
- Analytics: Google Analytics (GA4), Google Tag Manager, Google Search Console
- SEO Tools: SEMrush, Ahrefs, Screaming Frog, Spyfu
- Web & CRM: WordPress, Odoo CRM
- Design/Video: Canva, basic scriptwriting & video shoot direction for Reels/Shorts
Pay: ₹12,000.00 - ₹15,000.00 per month
Benefits:
Work Location: In person
