CRM & Customer Retention Manager (FMCG)
Age: 30 - 40!
Call / Whatsapp: 9207090725!
FOR IMMEDIATE JOINERS!
Core Responsibilities
1) Customer Analytics: Monitoring customer data in Reelo (visit frequency, spending patterns, order history).
2) Segmentation: Categorizing database into active tiers (e.g., Champions, Regulars, Lapsed/Expired, First-Timers).
3) Lifecycle Campaigns: Running targeted SMS/WhatsApp promotions tailored to bring back churned guests and boost the lifetime value of existing regulars.
4) Feedback Management: Monitoring post-visit feedback and responding directly.
Key Responsibilities
- Field Force & Sales Automation: Monitor and support field sales execution, tracking daily visits, order booking, and retail coverage through mobile CRM solutions.
- Channel Partner Management: Maintain accurate databases of distributors, wholesalers, and key retail accounts, streamlining onboarding and communication.
- Inventory & Supply Alignment: Coordinate with supply chain and logistics teams using CRM/ERP data insights to monitor stock levels, prevent stockouts, and manage dispatch planning.
- Data Analytics & Insights: Generate real-time dashboards and reports on sales performance, SKU movement, regional demand patterns, and customer feedback.
- Campaign & Trade Promotion Execution: Plan and evaluate trade promotions, loyalty programs, and targeted marketing campaigns to maximize return on investment (ROI).
- Data Governance: Ensure database cleanliness, data integrity, and adherence to privacy regulations across all customer touchpoints.
Key Requirements & Qualifications
- Education: Master degree in Business Administration (MBA).
- Experience: 5 to 10+ years of professional experience in CRM administration, sales operations, or digital marketing, preferably within FMCG, retail, or B2B distribution.
- Technical Skills:
- Proficiency in major CRM platforms (e.g., Salesforce, Microsoft Dynamics, Zoho) and ERP/FMS integrations.
- Advanced data reporting skills, including MS Excel and business intelligence tools.
- Soft Skills: Strong cross-functional communication, analytical problem-solving, and leadership capabilities to guide field and office teams.
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
