Job Title: Assistant Director, CRM & Marketing Automation
Location: Mumbai
Job Code: SA-26018
EC-Council is the world’s largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 400,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.
www.eccouncil.org
Role Overview:
As Assistant Director, CRM & Marketing Automation, you are responsible for growing customer lifetime value via segmented, multi-channel (email, SMS, WhatsApp, etc) strategies that engage users and build our brand equity. This role drives global lifecycle marketing for several business units within the EC-Council organization; It is both strategic and technical, requiring collaboration with Marketing, IT/Data Engineering, Sales and Operations. You are a player-coach, leading an expert team of CRM professionals, while also being very involved in execution, and operational details.
Key Responsibilities:
Marketing Automation
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Apply segmentation methodologies to drive more personalized and effective outreach.
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Maintain database integrity through deduplication, hygiene, lifecycle stage mapping, and enrichment.
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Use AI tools and workflows to effectively personalize and scale our nurture campaigns
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Build segmented lists and audiences for lifecycle programs, promotions, and paid media targeting.
Campaign Execution
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Build and deploy targeted email, SMS and WhatsApp campaigns supporting learners and users throughout their lifecycle – from information gathering, to product selection, to retention and cross-sell
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Conduct A/B testing and apply insights to improve open rates, click-through rates, and conversions.
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Maintain compliance with CAN-SPAM, CTIA, opt-in requirements, and deliverability standards.
Attribution, Insights & LTV
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Work with our Business Intelligence and Product Marketing teams to deepen our user knowledge, based on content consumption and recent behaviors
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Grow ‘CRM Assist’ – the percentage of orders interacting with CRM prior to purchase
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Grow CRM revenues – the dollar value of orders from dormant users who re-engage and purchase via CRM campaign
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Analyze performance data and recommend optimizations to improve outcomes.
Required skills, experiences and qualifications:
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8-12 years CRM and Loyalty Marketing experience, preferably minimum of 2 years at the Assistant/Associate Director level in customer marketing, CRM, and/or analytics.
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Strong (English) communicator with significant experience cultivating U.S. and English-speaking audiences
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Deep operational expertise with at least one major CRM platform, such as Salesforce, MoEngage, WebEngage, etc.
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Deep experience with audience segmentation, outlining customer journeys and omnichannel activation
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Proven ability to evaluate, implement and manage external partners, technologies and solutions to ensure top value and performance for organization
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Excellent interpersonal, presentation, communication, and writing skills
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Track record of building and managing highly productive and successful teams
About Our Culture:
EC-Council is driven by a mission to strengthen global cybersecurity capability and advance the profession of ethical hacking and information security. Our teams operate across regions and cultures, united by integrity, professionalism, and a commitment to meaningful impact. Continuous learning and accountability are encouraged, empowering individuals to take ownership of their contributions. Respect, trust, and ethical conduct guide how we work with colleagues, partners, and the global cybersecurity community.
Additional Information:
EC-Council is an equal opportunity workplace and an affirmative action employer. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We do not discriminate based on these or any other characteristics protected by applicable laws or regulations in the locations where we operate.
EC-Council is dedicated to working with and providing reasonable accommodations to individuals with disabilities. If you have a medical condition or disability that limits your ability to complete any part of the application process and require reasonable accommodation, please contact us at
[email protected] and let us know how we can assist.
To be eligible for this position, candidates must be able to provide proof that they are either a citizen of the country or have legal authorization to work in the country where the position is posted and are currently residing there. EC-Council does not offer employment to ineligible candidates and reserves the right to revoke employment in case the candidate loses the authorization to work.
If, as part of the recruitment process, you are required to complete or submit any form of work, project, case study, or assignment, please note that such material will be considered the exclusive property of EC-Council. By submitting such work, you acknowledge that EC-Council retains all rights, title, and interest in the submitted content, including any intellectual property contained therein.
Candidates further waive any intellectual property or moral rights in such submissions, confirm that the work is original and free of third-party infringement, and acknowledge that it is provided solely for evaluation purposes, with no ownership or other rights retained.
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Please review our policy here: EC-Council Privacy Policy- User & company | Data Protection
Submission of your application will be considered as your acceptance of the terms stated above.
