Key Responsibilities:
- Plan, execute, and optimise digital marketing campaigns across multiple platforms.
- Manage and grow the company's social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.).
- Create engaging content for social media, blogs, websites, and email marketing campaigns.
- Perform Search Engine Optimisation (SEO) to improve website visibility and rankings.
- Monitor and analyse website traffic using Google Analytics and other web analytics tools.
- Design creative marketing materials, banners, social media posts, and promotional content.
- Execute email marketing campaigns and monitor their performance.
- Develop and implement content marketing strategies to increase brand awareness.
- Manage website content using Content Management Systems (CMS).
- Conduct keyword research and competitor analysis to improve campaign performance.
- Track campaign performance and prepare regular reports with actionable insights.
- Coordinate with the design and development teams to execute marketing strategies effectively.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Support branding, lead generation, and student enrollment campaigns.
- Meet monthly marketing and lead generation targets.
Requirements
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Knowledge of SEO, Social Media Marketing, Google Analytics, and Digital Marketing tools.
- Experience with Canva, Photoshop, or other graphic design tools is an added advantage.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and as part of a team.
- Freshers with relevant skills are encouraged to apply.
Benefits
- Competitive salary.
- Professional growth and career development opportunities.
- Hands-on exposure to real-time digital marketing projects.
- Friendly and collaborative work environment.
- Performance-based incentives.
- Training and skill development programs.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
