Performance Marketing Intern
Stipend: up to ₹15,000
Location: Viman Nagar, Pune
About the Role
We are looking for a Performance Marketing Intern to join our Growth Team. This role is ideal for someone passionate about digital marketing, data-driven decision-making, and growth experimentation.
You will be responsible for creating, managing, and optimizing high-performing campaigns across digital channels while working closely with content, design, and growth teams. The ideal candidate is highly analytical, creative, self-motivated, and willing to go the extra mile to deliver impactful results.
Key Responsibilities
Campaign Management
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Manage and optimize performance marketing campaigns across Google Ads, Facebook, and Instagram.
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Execute and monitor campaigns end-to-end to maximize ROAS (Return on Ad Spend).
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Drive customer acquisition and conversion through data-backed marketing initiatives.
Strategy & Optimization
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Continuously test new campaign ideas, audience segments, creatives, and bidding strategies.
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Work closely with team leads to prioritize growth initiatives and maximize marketing efficiency.
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Identify opportunities to improve campaign performance through experimentation and optimization.
Cross-Functional Collaboration
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Partner with Design and Content teams to create high-performing marketing assets.
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Collaborate with internal stakeholders on campaign planning, execution, and reporting.
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Communicate campaign outcomes, insights, and recommendations to relevant teams.
Analytics & Reporting
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Track and analyze campaign performance at campaign, ad-set, and ad levels.
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Monitor key metrics such as:
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Revenue
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Conversions
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CPA (Cost per Acquisition)
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CPI (Cost per Install)
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ROAS
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Prepare regular performance reports and provide actionable recommendations.
Industry Research
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Stay updated on the latest trends, tools, and best practices in performance marketing.
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Benchmark industry performance and identify new growth opportunities.
Required Skills
Hard Skills
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Prior experience running Google Ads and Facebook/Instagram Ads campaigns.
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Basic understanding of Performance Marketing concepts and metrics.
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Experience targeting:
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Lookalike Audiences
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Custom Audiences
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Interest-Based Audiences
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Familiarity with campaign performance analysis and reporting.
Soft Skills
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High Ownership: Takes complete responsibility for campaign performance and outcomes.
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Execution-Oriented: Ability to work in a fast-paced startup environment and deliver results.
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Creative Thinking: Ability to generate innovative campaign ideas and solutions.
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Experimentation Mindset: Comfortable running multiple tests and learning from data.
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Analytical Skills: Strong ability to interpret campaign data and derive insights.
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User Empathy: Understands customer behavior and can optimize campaigns accordingly.
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Attention to Detail: Ensures accuracy in campaign setup, tracking, and reporting.
What You'll Gain
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Hands-on experience managing real marketing budgets and campaigns.
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Exposure to growth strategy and customer acquisition at scale.
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Opportunity to work closely with experienced marketing professionals.
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A fast-paced environment that encourages learning, experimentation, and ownership.
