SEO & AEO Strategist
Reports to: Inbound Growth Manager
Function: Marketing / Growth
Scope: Supports SEO and AEO (Answer Engine Optimization) strategy
Work Model: Work from Office
About The Job
We are seeking a high-energy, data-driven SEO & AEO Strategist to join our marketing team. This isn't your standard SEO role - we need a strategist who understands the nuances of the IT product lifecycle. The ideal candidate has 5–7 years of experience, with at least two years spent deeply embedded in a product-based IT company. You will be responsible for scaling our organic presence through a blend of technical SEO, AI-assisted content strategies, and community-led growth on platforms like LinkedIn and Reddit.
Responsibilities
● Execute end-to-end SEO strategies (on-page, off-page, and technical) to dominate search rankings for high-intent IT and SaaS keywords
● Leverage AI tools (e.g., ChatGPT, Claude, Gemini, or specialized SEO AI) to streamline keyword clustering, content briefs, and data analysis without sacrificing quality
● Perform rigorous SEO audits focusing on site architecture, Core Web Vitals, schema markup, and crawlability to ensure a peak-performing website
● Drive brand authority and referral traffic through strategic engagement on LinkedIn and Reddit, positioning our product as a thought leader in technical communities
● Collaborate on broader digital marketing campaigns, ensuring SEO alignment with paid search, email marketing, and lead generation efforts
● Monitor and report on KPIs using Google Analytics 4, Search Console, and advanced SEO suites (Ahrefs/SEMrush) to prove ROI
● Work closely with Product and Dev teams to implement technical fixes, and with Content teams to align search intent with user education
Requirements
● 5–7 years of proven SEO experience, with at least 2 years of mandatory experience in an IT product-based company
● Deep understanding of the technology landscape, SaaS metrics, and how IT buyers search for solutions
● Proficiency in using AI tools to enhance productivity, from automating metadata generation to analyzing large sets of ranking data
● Advanced knowledge of LinkedIn (personal branding/company page growth) and Reddit (navigating subreddits and organic community building)
● Expert-level command of Google Search Console, GA4, and SEO platforms (SEMrush, Ahrefs, Screaming Frog)
● Solid understanding of CMS platforms (WordPress/Webflow) and basic HTML/CSS as it relates to SEO implementation
● Ability to turn complex data into actionable growth experiments
Preferred Qualifications
● Experience with Product-Led Growth (PLG) strategies
● Familiarity with Conversion Rate Optimization (CRO) and A/B testing tools
● A portfolio of successful "viral" or high-engagement posts on professional social networks
Pay: ₹1,500,000.00 - ₹3,000,000.00 per year
Work Location: In person
