Job Description – Digital Marketing Manager Position
Digital Marketing Manager
Industry
Construction / Real Estate
Experience
2–4 Years
Employment Type
Full-time
Job Summary
We are looking for a Digital Marketing Manager with 2–4 years of experience to manage and execute the company's digital marketing activities, with a strong focus on lead generation, brand visibility, project promotion, and customer acquisition.
The candidate will be responsible for planning and executing digital campaigns across Google, Meta, social media, SEO, and other digital channels. The role requires close coordination with the sales and business development teams to ensure digital leads are properly tracked and converted into enquiries and site visits.
Candidates with experience in construction, real estate, property development, infrastructure, or related industries will be preferred.
Key Responsibilities
- Develop and execute digital marketing campaigns for the company's construction projects and services.
- Manage Google Ads and Meta Ads campaigns for lead generation.
- Plan and execute project-specific campaigns to generate enquiries and site visits.
- Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
- Create and coordinate content related to ongoing projects, completed projects, construction updates, customer testimonials, and company achievements.
- Coordinate with graphic designers, video editors, content writers, and external agencies for marketing creatives.
- Manage and optimize the company's website, landing pages, and project pages.
- Implement basic SEO and local SEO strategies to improve online visibility.
- Conduct competitor research and identify new digital marketing opportunities.
- Monitor campaign performance, including leads, CPL, CTR, conversion rates, and ROI.
- Track and analyze leads generated through various digital channels.
- Coordinate with the sales team to monitor lead quality, follow-ups, and site-visit conversions.
- Maintain accurate campaign and lead reports.
- Prepare weekly and monthly digital marketing performance reports for management.
- Manage digital advertising budgets and optimize campaigns for better results.
- Stay updated with the latest digital marketing trends, advertising platforms, and industry practices.
Required Skills
- 2–4 years of hands-on experience in digital marketing.
- Strong practical knowledge of Google Ads and Meta Ads.
- Experience in lead generation and performance marketing.
- Knowledge of SEO, social media marketing, content marketing, and email marketing.
- Working knowledge of Google Analytics, Google Search Console, and Google Tag Manager.
- Good understanding of digital marketing funnels and conversion tracking.
- Ability to analyze campaign data and optimize performance.
- Good communication and coordination skills.
- Strong organizational and time-management skills.
- Ability to manage multiple campaigns and deadlines.
Preferred
- Experience in construction, real estate, property development, or infrastructure.
- Experience generating leads for residential/commercial projects.
- Experience working with CRM or lead management systems.
- Experience coordinating with sales teams and external marketing agencies.
- Knowledge of basic graphic design/video editing tools will be an advantage.
Key Performance Indicators (KPIs)
- Qualified leads generated
- Cost Per Lead (CPL)
- Lead quality
- Number of enquiries generated
- Site visits generated
- Lead-to-site-visit conversion
- Digital campaign ROI/ROAS
- Website traffic and conversions
- Social media growth and engagement
- Organic search performance
Qualification
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
- Relevant digital marketing certifications are an advantage.
Candidate Profile
We are looking for a hands-on and results-oriented digital marketer who can independently manage day-to-day digital marketing activities, generate quality leads, analyze campaign performance, and work closely with the sales team to support business growth.
Experience in the construction/real estate industry will be an added advantage.
interested Candidate can share your CV through : 7795739777
Pay: ₹14,545.76 - ₹59,193.97 per month
Benefits:
Work Location: In person
