JOB DESCRIPTIONSocial Media Manager
Department: Marketing & Branding
Location: Nagpur
Reporting To: Branding Manager / Head – Marketing
Job Summary
The Social Media Manager will be responsible for developing and executing the company's social media strategy to strengthen brand awareness, engage customers, generate leads, and build a strong digital presence across all platforms. The role requires managing end-to-end social media operations, including content planning, campaign execution, community management, performance analysis, paid campaign coordination, and collaboration with internal teams, agencies, influencers, and content creators.
The ideal candidate should possess strong creative thinking, excellent communication skills, and hands-on experience in managing social media for consumer brands, manufacturing companies, or B2B/B2C businesses.
Key Responsibilities1. Social Media Strategy
- Develop and execute monthly, quarterly, and annual social media strategies.
- Align social media objectives with business and marketing goals.
- Identify new platform opportunities and emerging trends.
- Build brand awareness among consumers, dealers, distributors, architects, plumbers, contractors, and builders.
2. Content Planning & Calendar Management
- Prepare monthly content calendars across all platforms.
- Plan educational, promotional, product, testimonial, CSR, recruitment, festive, and campaign content.
- Ensure consistency in brand tone, messaging, and visual identity.
- Coordinate with designers, photographers, videographers, and copywriters.
3. Platform Management
Manage the company's presence on:
- Instagram
- Facebook
- LinkedIn
- YouTube
- X (Twitter)
- Threads
- Pinterest (if applicable)
- Google Business Profile
- WhatsApp Business Channels
Responsibilities include:
- Publishing posts, reels, stories, shorts, and videos.
- Scheduling content.
- Maintaining brand consistency.
- Optimizing platform-specific content.
4. Campaign Management
- Execute product launches and promotional campaigns.
- Manage festive and seasonal campaigns.
- Coordinate influencer campaigns.
- Support ATL and BTL marketing initiatives digitally.
- Collaborate with the sales and marketing teams to promote dealer schemes and events.
5. Community Management
- Respond to comments, messages, and customer queries promptly.
- Build engagement with followers and industry communities.
- Escalate customer complaints to the concerned departments.
- Maintain a positive online brand reputation.
6. Content Production Coordination
- Coordinate photoshoots and video shoots.
- Plan factory, product, installation, and testimonial videos.
- Organize site visits for content creation.
- Develop scripts and creative briefs.
- Ensure timely content delivery.
7. Performance Monitoring & Analytics
Track and report on:
- Reach
- Impressions
- Engagement Rate
- Follower Growth
- Website Traffic
- Video Views
- Leads Generated
- Click-Through Rate (CTR)
- Cost per Lead (for paid campaigns)
- Conversion Metrics
- Audience Demographics
Prepare weekly, monthly, and quarterly performance reports with actionable insights.
8. Paid Social Media Coordination
- Coordinate with digital marketing agencies or in-house teams for paid campaigns.
- Monitor campaign performance and optimize budgets.
- Support lead generation initiatives.
- Ensure effective audience targeting and retargeting.
9. Trend & Competitor Analysis
Monitor:
- Industry trends
- Viral content
- Competitor campaigns
- New platform features
- Consumer behavior
- Social media best practices
Benchmark against leading brands in the building materials and plastic manufacturing industry.
10. Employer Branding
- Promote company culture and employee engagement initiatives.
- Showcase CSR activities, awards, and achievements.
- Support recruitment campaigns.
- Build the company's reputation as an employer of choice.
11. Collaboration
Work closely with:
- Branding Team
- Sales Team
- HR Team
- Influencer Marketing Executive
- Graphic Designers
- Video Editors
- Photographers
- Agencies
- Product Team
- Management
Required SkillsTechnical Skills
- Social Media Strategy
- Content Planning
- Copywriting
- Community Management
- Campaign Management
- Meta Business Suite
- LinkedIn Campaign Manager
- YouTube Studio
- Google Analytics
- Canva
- Adobe Creative Suite (basic understanding)
- Social Media Scheduling Tools
- AI tools for content creation (ChatGPT, Gemini, Claude, etc.)
Soft Skills
- Creativity
- Excellent communication
- Storytelling
- Leadership
- Team collaboration
- Time management
- Analytical thinking
- Problem-solving
- Attention to detail
- Adaptability
Educational Qualification
- Bachelor's Degree in Marketing, Mass Communication, Journalism, Business Administration, Digital Marketing, or a related field.
- Certifications in Social Media Marketing or Digital Marketing are preferred.
Experience
- 4–7 years of experience in Social Media Management, Brand Marketing, or Digital Marketing.
- Experience in manufacturing, FMCG, building materials, consumer durables, or B2B/B2C brands is preferred.
- Experience managing social media teams or agencies is an advantage.
Key Performance Indicators (KPIs)Brand Growth
- Follower growth across platforms
- Reach and impressions
- Brand mentions
- Share of voice
Engagement
- Engagement rate
- Comments and shares
- Saves
- Video watch time
Lead Generation
- Social media leads generated
- Website traffic from social channels
- Landing page conversions
- Campaign ROI
Content Performance
- Posting consistency
- Content quality
- Reel and video performance
- Viral content success
- User-generated content (UGC)
Community Management
- Response time
- Query resolution rate
- Customer satisfaction
- Online reputation score
Operational Excellence
- Timely campaign execution
- Content calendar adherence
- Budget utilization
- Reporting accuracy
Preferred Candidate Profile
- Passionate about digital trends and content creation.
- Strong understanding of B2B and B2C social media strategies.
- Experience working with influencers and creators.
- Excellent organizational and multitasking abilities.
- Data-driven mindset with creative execution skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Career Progression
- Social Media Manager
- Senior Social Media Manager
- Digital Marketing Manager
- Brand Manager
- Head – Branding & Digital Marketing
- Chief Marketing Officer (CMO)
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
