Company Description Lyra Salon Pvt Ltd is a beauty and wellness brand that embraces and celebrates diverse definitions of beauty. Since 2015, the salon has offered a wide range of services, including haircuts, coloring, waxing, and nail care, designed to help clients feel confident and cared for. Herline Globals Pvt Ltd is a growing startup and newly launched brand of LYRA focused on developing and delivering high-quality women's sanitary and hygiene products. As an emerging organization, we are building a dynamic team dedicated to improving women's health, hygiene, and accessibility through innovative products and services.
Role Description This is a full-time, on-site SEO Specialist role based in Kochi. The SEO Specialist will be responsible for planning and executing SEO strategies to improve organic visibility, website traffic, and lead generation for Lyra Salon Pvt Ltd & its newly launched brand Herline Globals Pvt Ltd. Daily activities include conducting keyword research, performing technical and on-page SEO audits, optimizing website content and metadata, and monitoring performance using analytics tools. The role also involves planning and executing ethical link-building initiatives, collaborating with content and marketing teams to align SEO with campaign goals, and generating regular performance reports with actionable insights. The SEO Specialist will stay up to date with search engine algorithm changes and industry best practices to continually refine and improve SEO performance.
Qualifications
- Candidates should possess strong Keyword Research skills to identify high-value search terms, understand user intent, and guide content strategy.
- Candidates should possess experience in SEO Audits and On-Page SEO, including technical checks, site structure review, metadata optimization, and content improvements.
- Candidates should possess skills in Link Building to develop white-hat strategies, manage outreach, and build high-quality backlinks.
- Candidates should possess proficiency in Web Analytics tools (e.g., Google Analytics, Google Search Console) to track performance, analyze user behavior, and report on KPIs.
- Strong analytical and problem-solving skills, with the ability to translate data into clear recommendations.
- Familiarity with CMS platforms (such as WordPress or similar) and basic HTML/CSS for SEO implementation is preferred.
- Excellent written and verbal communication skills, with the ability to collaborate effectively with marketing, content, and operations teams.
- Relevant experience in SEO for service-based or beauty/wellness brands is an advantage.
- Bachelor’s degree in Marketing, Digital Marketing, Communications, Information Technology, or a related field, or equivalent practical experience.
Salary: Upto Rs 35,000
Minimum Experience: 2 years
Immediate Joiners Preferred
Location: On Site (Maradu, Kochi)
Pay: Up to ₹35,000.00 per month
Benefits:
Work Location: In person
