Job Title: Marketing Executive / Digital Marketing Specialist (Healthcare SaaS would be exceptional)
Location: Pune (On-site)
Experience Required: 1–2 years
Qualification: MBA in Marketing (Mandatory)
About the Role
We are looking for a dynamic and result-oriented Marketing Executive to drive the growth of our healthcare SaaS products, including EMR, IPD software, Teleconsultation applications, and Mental Health platforms. The ideal candidate should have experience in digital marketing, lead generation, SEO, and sales conversion.
Key Responsibilities
- Plan and execute digital marketing strategies to increase brand awareness and revenue.
- Manage and optimize Google Ads and Meta (Facebook and Instagram) campaigns.
- Perform SEO activities to improve website rankings and generate organic traffic.
- Generate qualified leads and drive traffic to the company website.
- Track, analyze, and optimize campaign performance to maximize ROI.
- Conduct product demonstrations for prospective clients and explain product features effectively.
- Convince and convert leads into customers through presentations and follow-ups.
- Coordinate with the sales and product teams to improve customer acquisition.
- Create and execute marketing campaigns for EMR, IPD software, Teleconsultation applications, and Mental Health platforms.
- Monitor market trends and competitor activities to identify growth opportunities.
- Prepare periodic reports on lead generation, campaign performance, and sales metrics.
Required Skills
- Strong understanding of SEO, SEM, Google Ads, and Meta Ads.
- Experience in lead generation and conversion strategies.
- Excellent communication, presentation, and negotiation skills.
- Ability to conduct product demos and close deals.
- Knowledge of analytics tools such as Google Analytics and Search Console.
- Strong problem-solving and analytical skills.
- Familiarity with healthcare software products will be an added advantage.
Eligibility Criteria
- MBA in Marketing (Mandatory).
- Minimum 1–2 years of experience in digital marketing, performance marketing, or SaaS sales.
- Experience in handling Google and Meta advertising campaigns.
- Proven ability to generate leads and increase sales revenue.
- Comfortable working from the office in Pune.
Preferred Candidates
Candidates with prior experience in healthcare technology, SaaS products, or B2B software sales will be preferred.
Pay: ₹18,000.00 - ₹22,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
