Job Title: Digital Marketing Executive (6 months–1 year of experience)
Location: Indore (Onsite)
Shift Timing: 11:30 AM– 8:30 PM
Experience: 6 Months – 1 Year
Job Overview
We are looking for a passionate and detail-oriented Digital Marketing Executive with hands-on experience Meta Ads and Google Ads. The candidate should understand campaign structure, audience targeting, ad performance metrics, and digital marketing fundamentals.
Key Responsibilities
- Assist in planning, creating, and optimizing Meta (Facebook & Instagram) ad campaigns
- Support Google Ads campaign setup (Search, Display, etc.)
- Work on campaign structure including Campaign → Ad Set → Ad
- Perform audience targeting including Custom Audience and Lookalike Audience
- Monitor campaign performance and suggest optimizations
- Support retargeting campaigns using Meta Pixel / tracking tools
- Manage daily and lifetime campaign budgets
- Understand and monitor ad learning phase performance
- Troubleshoot ad delivery issues
- Track and analyze campaign metrics and conversions
Required Skills / Knowledge
Meta Ads Knowledge
- Understanding of Campaign, Ad Set, and Ad structure
- Knowledge of campaign objectives
- Basic knowledge of audience targeting
- Understanding of Custom Audience vs Lookalike Audience
- Basic understanding of Pixel and Retargeting
- Knowledge of Learning Phase concept
Google Ads Knowledge
- Understanding of Search, Display, and other campaign types
- Difference between Search Ads and Display Ads
- Knowledge of Keywords and Match Types:
- Broad Match
- Phrase Match
- Exact Match
- Basic understanding of Quality Score
- Knowledge of Conversion Tracking
- Understanding of Organic vs Paid Search
Important Marketing Metrics (Basic Understanding Required)
- CPC (Cost Per Click)
- CTR (Click Through Rate)
- CPM (Cost Per 1000 Impressions)
- CPA / CPR (Cost Per Acquisition / Cost Per Result)
- Conversion Rate
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, or a related field. Degree must be completed; pursuing candidates will not be considered.
- Digital Marketing Certification (if available)
- Basic knowledge of MS Excel, ChatGPT, and Canva
Soft Skills
- Good communication skills
- Analytical thinking
- Willingness to work in night shift
- Quick learner and team player
Pay: ₹180,000.00 - ₹250,000.00 per year
Work Location: In person
