Field Sales Executive — Karnataka
Reports To: Owner / Director
Location: Based in Karnataka, with travel across the state and surrounding markets served by ICF's local warehouse
Employment Type: Full-time
Experience Required: Minimum 3 years in field sales in Karnataka, preferably in building materials, construction products, solar panels, or other high-consideration technical products sold directly to institutions, contractors, or dealers
About the Role
ICF Group is a 35-year-old Sanitation, wastewater, and modular infrastructure solutions manufacturer looking for a field-facing sales executive who already has an established network in Karnataka and can convert that into dealer growth and institutional business. This is not a desk job — the role demands someone who is comfortable travelling within the state and nearby markets, walking into unfamiliar offices and sites, and converting relationships into orders through persistence and follow-through. ICF's existing local warehouse means this hire can focus purely on market-building rather than establishing logistics from scratch.
Key Responsibilities
Dealer & Channel Development
- Identify, approach, and onboard new dealers/distributors in Karnataka and its surrounding catchment to expand ICF's retail and institutional footprint
- Build and maintain strong working relationships with existing dealers to ensure sustained order flow and brand loyalty
- Travel regularly to dealer locations, project sites, and institutional offices to build the pipeline directly
Institutional & Direct Business Development
- Proactively identify and approach institutions in Karnataka (government bodies, NGOs, corporates, construction companies, real estate developers, etc.) that are potential buyers of bio-toilets, wastewater, and modular infrastructure solutions
- Generate fresh leads from the market through direct outreach, site visits, cold calling on institutions, and networking — not solely relying on inbound leads
- Represent ICF at local trade fairs, tenders, and industry events where relevant
Coordination
- Work closely with the centralized telecalling/inside sales team on leads from Meta Ads and IndiaMART relevant to Karnataka, and hand off/escalate high-potential leads for direct field follow-up
- Coordinate with the local warehouse and dispatch to ensure dealer and institutional orders are fulfilled on schedule
- Provide regular field visit reports, dealer pipeline updates, and local market intelligence to management
Candidate Profile
- Minimum 3 years of field sales experience, ideally in building materials, sanitaryware, solar panels, or comparable technical/durable products sold to dealers, contractors, or institutions
- Must already live in and have an existing professional network in Karnataka — contacts among contractors, sanitary/building material dealers, or institutional procurement contacts are a strong advantage
- Demonstrated experience acquiring and managing a dealer/distributor network
- Comfortable with a wandering, travel-heavy role within the city and nearby markets — self-starter who can work independently without close daily supervision
- Go-getter attitude with the grit to run relentlessly after leads and close deals in the field
- Working knowledge of CRM tools (any CRM; Groweon experience is a plus)
- Two-wheeler/vehicle and willingness to travel extensively within the assigned market
- Fluency in the local language of Karnataka (Kannada for Karnataka, Telugu for Hyderabad) plus working proficiency in English/Hindi
What Success Looks Like
- A growing, active dealer network in Karnataka with consistent repeat orders
- New institutional accounts opened directly through field effort
- Reliable coordination with the central telecalling team so no local lead is dropped between inbound and field follow-up
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
Work Location: Hybrid remote in Bangalore City, Bengaluru, Karnataka
