Company Name: Uniquo
Website: https://uniquo.in/
Workdays: Monday to Saturday
Job Title: Digital Marketing Manager
Location: Mulund west, Mumbai Maharashtra
Roles & Responsibilities
1*. Digital Marketing Strategy*
* Develop and execute comprehensive digital marketing strategies aligned with business goals.
* Plan monthly and quarterly digital marketing campaigns, promotions, and brand initiatives.
* Identify target audiences, market trends, and new digital growth opportunities.
* Manage digital marketing budgets and optimize spending for maximum ROI.
2*. Social Media Management*
* Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and X.
* Develop monthly content calendars and coordinate creative content production.
* Create and publish engaging posts, reels, videos, stories, and campaign content.
* Monitor audience engagement, comments, messages, and online reputation.
* Analyze social media performance and continuously improve content strategy.
3. Paid Advertising & Lead Generation
* Plan, launch, and optimize campaigns on Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
* Develop lead-generation campaigns for products, services, events, webinars, and training programs.
* Monitor CPL, CTR, CPC, conversions, ROAS, and other campaign KPIs.
* Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
4*. SEO & Website Management*
* Develop and implement SEO strategies to improve organic traffic and search rankings.
* Conduct keyword research, competitor analysis, and content gap analysis.
* Optimize website pages, blogs, landing pages, meta titles, descriptions, and internal linking.
* Monitor website traffic and performance using Google Analytics, Search Console, and other tools.
* Coordinate with developers to improve website speed, UX, mobile responsiveness, and technical SEO.
5. Content Marketing
* Develop content strategies for blogs, social media, websites, newsletters, videos, and campaigns.
* Create or coordinate high-quality marketing content, including articles, captions, scripts, brochures, and promotional materials.
* Ensure consistent brand messaging across all digital channels.
* Repurpose existing content into reels, carousels, short videos, blogs, and other formats.
6*. Email & WhatsApp Marketing*
* Plan and execute email marketing campaigns and newsletters.
* Develop promotional campaigns for products, services, events, webinars, and training programs.
* Manage audience segmentation, lead nurturing, follow-ups, and campaign performance.
* Coordinate WhatsApp marketing and communication campaigns where appropriate.
7*. Brand & Online Presence*
* Maintain consistent brand identity across all digital platforms.
* Manage online brand reputation and respond appropriately to audience feedback.
* Identify opportunities for collaborations, partnerships, influencers, media coverage, and digital PR.
* Strengthen brand visibility and authority within the target industry.
8*. Analytics & Reporting*
* Track and analyze digital marketing KPIs and campaign performance.
* Prepare weekly/monthly performance reports for management.
* Identify trends, challenges, and opportunities using data-driven insights.
* Recommend improvements based on campaign and audience analytics.
9. Team & Vendor Coordination
* Coordinate with graphic designers, video editors, content writers, developers, agencies, and other vendors.
* Assign and monitor digital marketing tasks to ensure timely execution.
* Maintain campaign timelines, content calendars, and marketing deliverables.
* Work closely with sales and business development teams to improve lead quality and conversions.
10. Marketing Technology & Automation
* Manage digital marketing tools, CRM platforms, analytics tools, email platforms, and automation systems.
* Implement marketing automation for lead capture, nurturing, follow-ups, and customer engagement.
* Explore and implement AI tools and emerging technologies to improve marketing efficiency.
11. Key Performance Indicators (KPIs)
* Website traffic and organic growth
* Social media followers and engagement
* Leads generated and lead quality
* Cost per lead (CPL)
* Conversion rate
* Return on Ad Spend (ROAS)
* Email open and click-through rates
* Search engine rankings
* Brand reach and awareness
* Overall digital marketing ROI
Pay: ₹35,000.00 - ₹55,000.00 per month
Benefits:
- Health insurance
- Life insurance
- Provident Fund
Work Location: In person
