Position Title: Head of Sales & Marketing
Location: Bangalore, India
Industry: Automotive Service & Garage Equipment (e.g., vehicle lifts, wheel aligners, tyre changers, diagnostics, workshop tools)
Company Type: UK-Based Multinational Corporation
Employment Type: Full-time
Job Purpose
The Head of Sales & Marketing will be responsible for driving business growth, market penetration, and brand recognition for our premium UK-engineered garage equipment across India. This leadership role involves designing and executing strategic sales plans, establishing a robust distributor network, managing key accounts (OEMs, major workshop chains, and tier-1 service centres), and leading a high-performing sales and marketing team.
The ideal candidate will bridge the gap between UK corporate strategies and local Indian market dynamics to position the company as a market leader.
Key Responsibilities
1. Strategic Leadership & Business Growth
- Develop and implement comprehensive sales and marketing strategies aligned with global UK business objectives to achieve revenue and profitability targets.
- Analyse market trends, competitor activities, and customer needs to identify new business opportunities and market segments.
- Manage the annual sales and marketing budget, ensuring optimal ROI on all campaigns and initiatives.
2. Sales & Channel Management
- Dealer/Distributor Network: Identify, onboard, and manage a robust network of pan-India distributors and dealers specializing in automotive workshop equipment.
- OEM & Key Account Management: Build and maintain strong relationships with automobile OEMs (passenger and commercial vehicles), corporate workshop chains, and public sector transport undertakings.
- Pipeline Management: Oversee the entire sales funnel from lead generation to technical consultation, negotiation, closing, and post-sales equipment installation support.
3. Marketing & Brand Positioning
- Brand Localization: Adapt UK marketing collateral, product positioning, and messaging to effectively resonate with the Indian automotive aftermarket.
- Lead Generation: Deploy targeted B2B marketing campaigns, digital marketing, and industry-specific expos/trade shows (e.g., Auto Expo, ACMA events) to generate high-quality leads.
- Product Launches: Lead the successful introduction of new UK-designed garage technologies into the Indian market, ensuring proper sales enablement and technical training.
4. Team Leadership & Collaboration
- Recruit, mentor, and manage a pan-India team of regional sales managers, marketing executives, and application engineers.
- Collaborate closely with the UK-based product management and technical teams to ensure seamless product customization, compliance with Indian standards, and supply chain efficiency.
Required Qualifications and Experience
- Education: Bachelor’s degree in Mechanical/Automotive/Electrical Engineering. An MBA in Sales & Marketing from a reputable institution is highly preferred.
- Experience: 12–15+ years of experience in B2B industrial sales, with a mandatory minimum of 5–7 years in the Garage Equipment or Automotive Aftermarket Industrial Tool sector.
- Proven Track Record: Demonstrated success in scaling a business, managing multi-million INR portfolios, and handling premium/imported equipment brands.
- Network: An existing, strong network with automobile OEMs, dealership service heads, and major garage equipment distributors across India.
Key Skills & Competencies
- Industry Knowledge: Deep understanding of workshop workflows, garage machinery compliance, and technical specifications (e.g., wheel alignment tech, lifting equipment safety standards).
- Cross-Cultural Communication: Exceptional communication and presentation skills, with the ability to collaborate effectively with UK stakeholders and local Indian clients.
- Commercial Acumen: Strong skills in pricing strategies, contract negotiation, profit margin management, and credit control.
- Travel: Willingness to travel extensively across India and occasionally to the UK headquarters.
Pay: ₹125,000.00 - ₹250,000.00 per month
Work Location: In person
