As a Creator & Podcast Strategist at Back Benchers Digital, you will be responsible for
developing and executing content strategies for creators, founders, brands and podcasts.
The ideal candidate has a strong understanding of storytelling, audience behaviour, personal
branding and digital content. Previous experience in managing creators or podcast
production is preferred.
You will work closely with founders, creators, hosts, clients, producers, designers and
internal teams to ensure every content piece is strategically relevant, well-structured,
engaging and aligned with the creator or brand's objectives.
Core Competencies
Excellent written + verbal skills, knowledge of MS PowerPoint is essential and
MS Excel is a bonus
Ability to create and edit content with good spelling, grammar, style and tone
Establish a content strategy that is in sync with the creator or brand’s
philosophy and objectives across multiple platforms like Instagram,
Facebook, YouTube, LinkedIn etc. and devise strategic content while
upholding creativity standards of the agency
Effectively communicate with internal teams and internal resources to ensure
that projects are running smoothly on time
Develop concepts and scripts based on research, data & insights
Monitor digital & new media industry trends and competitors to identify
potential business avenues and improve current offerings of the agency
Timely resolution of client escalations
Respond positively to feedback
Ability to multitask and handle pressure should the role demand it
Understanding the client’s requirements & provide creative solutions
Driving innovation and creativity for the brands & creators on board
Creator & Founder Expertise
Strong understanding of creator content, personal branding and audience behaviour
across digital platforms.
Ability to work closely with founders and creators to understand their vision,
personality, expertise and business objectives and translate them into a clear content
strategy.
Ability to develop content pillars, formats, calendars and platform-specific strategies.
Expertise in creating hooks, scripts, reels, shorts, captions and long-form content
aligned with the creator's voice.
Ability to translate a creator's personality, expertise and opinions into engaging and
authentic content.●
Strong understanding of trends, storytelling, content repurposing and platform-native
formats.
Ability to analyse content performance and audience insights to optimise future
content.
Experience in creator shoots, creative direction, influencer collaborations and
branded content.
Ability to build a consistent and scalable content ecosystem that supports audience
growth, personal brand building and business objectives.
Expected Requirements:
Proven experience or aptitude in podcast ideation, development, scriptwriting, creator
content and content strategy.
Strong storytelling skills and ability to create compelling narratives.
Excellent research, writing and editing skills.
Understanding of social media and digital content formats.
Ability to manage multiple creators, episodes, projects and deadlines simultaneously.
Strong organisational and communication skills.
Key Roles & Responsibilities:
1. Content Development & Writing:
Research and develop compelling episode themes, scripts, and interview
questions.
Craft show notes, introductions, transitions, and outros with strong storytelling
elements.
Ensure brand messaging is seamlessly integrated into the content.
2. Show Flow & Strategy:
Design episode structures that maintain engagement and flow effectively.
Develop a long-term content calendar aligned with audience interests and
business goals.
Optimize content for different podcast formats, including interviews,
roundtables, and solo episodes.
3. Guest & Interview Coordination:
Research potential guests and craft insightful questions.
Assist hosts with interview prep and conversation direction.
4. Production Management:
Work with producers and editors to ensure smooth episode execution.
Ensure consistency in tone, pacing, and overall quality of episodes.
Oversee content revisions based on feedback and audience insights.
5. Audience Growth & Engagement:
Collaborate with the team to repurpose podcast content into reels, YT shorts,
PR articles, Spotify & Audible uploads and social media clips.
Analyze performance metrics and optimize future episodes based on data.6. Content & Solutions Execution
Copywriting and content bank creation for posts including creative copy, concept
and captions for all accounts assigned
Create contextual, innovative content for brands & creators assigned
Collaborate with relevant teams for executing client briefs - video, design,
photography etc. as and when required
Write concepts and scripts, and create moodboards, storyboards with teams
Working on social media content & responses, SEO content, website content,
and blogs if needed
Leading and executing shoots for creators, brands as needed
Conceptualising ideas and drafting scripts for proposed influencer associations
Presenting creative solutions to the client, getting necessary approvals, and
finalising the approach for further course of action leading to execution
Providing timely feedback to the internal teams and making sure appropriate
revisions are made to the concept, design, etc.
Be accountable and review all content, making sure the brand hygiene is in place
- including grammar, spelling, design errors, bio, highlights etc. of all content &
collateral to ensure minimal errors from the agency side
Monitoring and using analytics to analyse the effectiveness of ongoing content of
the brand page including community sentiment, traffic, post performance and
engagements, leads and conversions
Monthly report to the Management/ Client regarding the account's activities
7. Overall Account Execution
Work closely with arts & graphics, video teams to create campaigns
Deal with operational requirements of day to day creative functioning
End to end management of all creative and digital requirements of clients
Think quickly, bring ideas to the table and see them through to execution
Lead coordination and implementation of all digital campaigns across email,
social, web and other platforms if needed
Ensure accuracy & quality of deliverables on an ongoing basis
Ensure excellent commercial management of the business handled through
achievement of business targets, accurate & timely billing & collections
Key Performance Indicators
Meeting targets based on revenue, client management, value added services
Regular performance reviews to assess your leade
Pay: ₹25,000.00 - ₹50,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Application Question(s):
- Have you worked with creators
- Lower parel location
- Max budget of 50k
Work Location: In person
