Digital Marketing Executive
About SME PAISA
SME PAISA is a rapidly growing Corporate Finance & Business Funding Advisory firm specializing in helping MSMEs, manufacturers, traders, exporters, transporters, and growing businesses obtain business funding from leading Banks, NBFCs, and financial institutions across India. Our vision is to become India's most trusted corporate finance advisory platform by combining financial expertise with technology, AI, and data-driven marketing. As we continue expanding, we are looking for an ambitious, creative, and performance-driven Digital Marketing Executive to strengthen our digital presence and generate high-quality business leads
Position Summary The Digital Marketing Executive will be responsible for planning, executing, optimizing, and reporting digital marketing campaigns across multiple platforms.
The role requires expertise in performance marketing, SEO, content marketing, social media, website management, analytics, and AI-powered marketing tools. The ideal candidate should possess strong analytical skills, creativity, and the ability to execute campaigns that generate measurable business outcomes.
Key Responsibilities Performance Marketing - Plan, execute, monitor, and optimize Meta (Facebook & Instagram) advertising campaigns. - Manage Google Ads campaigns including Search, Display, Performance Max, and YouTube. - Execute LinkedIn Ads targeting founders, CEOs, CFOs, promoters, directors, and business owners. - Optimize Cost per Lead (CPL), Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and campaign performance. - Conduct A/B testing of creatives, landing pages, audience segments, and campaign strategies.
Search Engine Optimization (SEO) - Perform keyword research and competitor analysis. - Execute On-page SEO optimization. - Execute Off-page SEO activities. - Improve website rankings and organic traffic. - Optimize website content for search engines. - Implement technical SEO recommendations. - Monitor SEO performance using Search Console and Analytics.
Website & Landing Page Management - Manage the SME PAISA WordPress website. - Create and optimize landing pages. - Improve website speed and user experience. - Update content, blogs, service pages, and media. - Coordinate with developers for technical improvements.
Social Media Management Manage and grow: - LinkedIn - Facebook - Instagram - YouTube Responsibilities include: - Monthly content planning - Daily posting - Community engagement - Story management - Reels and short-form video publishing - Campaign execution - Profile optimization
Content Marketing Develop content including: - Business funding articles - LinkedIn thought leadership posts - Case studies - Customer success stories - Educational finance content - Infographics - Video scripts - Reels - Email newsletters - Website copy - Ad copy - Landing page content
Creative & Video Marketing Create and edit: - Social media creatives - Carousel posts - Infographics - Motion graphics - Short videos - Reels - Promotional videos - Corporate presentations Tools: - Canva - CapCut - Adobe Premiere Pro (preferred) - Adobe Photoshop (optional)
Marketing Automation Execute campaigns using: - ChatGPT - Canva AI - AI content generation tools - WhatsApp campaigns - Email marketing platforms - CRM automation - Lead nurturing workflows
Analytics & Reporting Track and analyze: - Website traffic - Campaign performance - Lead quality - Conversion rates - Funnel performance - Keyword rankings - ROI - Marketing dashboards Prepare weekly and monthly reports with actionable insights.
Lead Generation Generate qualified B2B leads for: - Working Capital - Loan Against Property (LAP) - Cash Credit (CC) - Overdraft (OD) - Term Loans - Business Expansion Funding - Structured Finance - Trade Finance - Invoice Discounting Target Audience: - MSMEs - Manufacturers - Traders - Exporters - Importers - Transport Companies - Business Owners - Factory Owners - Corporate Clients ---
Collaboration Work closely with: - Sales Team - Business Development Team - Management - Designers - Developers - External Agencies Ensure seamless lead generation, nurturing, and conversion.
Required Skills - Meta Ads Manager - Google Ads - LinkedIn Ads - SEO (On-page, Off-page, Technical) - WordPress CMS - Google Analytics 4 (GA4) - Google Tag Manager - Google Search Console - Canva - Video Editing (CapCut / Premiere Pro) - Content Writing - Social Media Marketing - Email Marketing - WhatsApp Marketing - Marketing Automation - AI Tools (ChatGPT and related platforms) - Microsoft Excel - Microsoft PowerPoint
Preferred Qualifications - Bachelor's degree in Marketing, BBA, BCA, B.Com, MBA, Digital Marketing, or equivalent. - 1–3 years of hands-on digital marketing experience. - Experience in Banking, Financial Services, FinTech, Consulting, or B2B marketing is preferred. - Google Ads, Meta Blueprint, HubSpot, or similar certifications are an advantage.
Desired Competencies - Strong analytical thinking - Creative problem-solving - Excellent communication skills - Performance-oriented mindset - Data-driven decision-making - Attention to detail - Time management - Team collaboration - Ability to manage multiple campaigns simultaneously - Continuous learning attitude
Key Performance Indicators (KPIs) The selected candidate will be evaluated on: - Qualified leads generated - Cost per Lead (CPL) - Return on Ad Spend (ROAS) - Website traffic growth - Organic keyword rankings - Social media engagement - Lead conversion quality - Campaign ROI - Landing page conversion rate - Content performance - Marketing automation effectiveness - Monthly growth metrics
Selection Process 1. Resume Screening 2. Digital Marketing Practical Assignment 3. Technical Interview 4. Final Management Interview 5. Offer & Joining
Why Join SME PAISA? - Work directly with leadership. - Exposure to enterprise-level digital marketing. - Opportunity to build one of India's fastest-growing corporate finance brands. - Performance-based incentives. - Fast career growth. - Hands-on experience with AI-powered marketing. - Learning across SEO, Paid Ads, Branding, Automation, Analytics, and B2B Lead Generation. - Professional work environment focused on innovation and continuous learning.
How to Apply Email: [email protected] Subject Line: Application – Digital Marketing Executive – Your Name Please attach: - Updated Resume - Portfolio (if available) - Certifications - LinkedIn Profile - Expected CTC - Notice Period Join SME PAISA and play a key role in building India's next-generation Corporate Finance & Business Funding brand.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
